});

AdWords: 3 Ways to Find Negative Keywords

https://www.practicalecommerce.com/adwords-3-ways-find-negative-keywords

Inside every AdWords account there is a report that shows the exact words (a “query”) that searchers typed into Google before clicking on a specific ad. It’s called the Search …

The post AdWords: 3 Ways to Find Negative Keywords appeared first on Practical Ecommerce.

Read More

Building Links with Data-Driven Content (Even When You Don’t Have Any Data) by @tylerhakes

http://tracking.feedpress.it/link/13962/7699983

Here’s how charts, graphs, rankings, ratings, and other data-driven content can help you get more links.

The post Building Links with Data-Driven Content (Even When You Don’t Have Any Data) by @tylerhakes appeared first on Search Engine Journal.

Read More

Buying vs. Building Companies, Which is Smarter?

http://nathanlatka.com/buying-vs-building-companies-smarter/

J.D. Graffam is a user experience expert and business leader. He founded his first business, Simple Focus, a digital experience company, in 2009. Today, he manages two digital agencies and six product businesses, all of which are bootstrapped and profitable.

His strategy is not to launch new products, but to acquire companies already launched.

On finding companies to buy

JD looks at for companies doing between $100k and $500k in annual recurring revenue.

Last company was called Curated, an email marketing tool for influencers. Litmus.com had acquired this founders company but they weren’t investing aggressively in Curated so he acquired on spin out.

His other products touch bug tracking, invoicing, and cash flow management.

Invoicing app and time tracking called Ballpark.

Cash flow management app is called Pulseapp.com

On “Printing Cash”

He does $750k in ARR across all of his small b2b saas companies. He takes 60-80% to the bottom line. He takes most of cashflow and re-invests in buying new companies.

He likes to buy and hold these companies and does not pursue buyers because he makes commitment to founders of these companies that he’ll take care of them when he acquires.

Famous Five:

Business Book: Good to great

CEO: Not following any

Favorite online tool: Goodtodo.com

How much sleep? 8 hours

JD is married with 3 kids, is 35, and wishes his 20 year old self knew that everything was going to be ok!

 

The post Buying vs. Building Companies, Which is Smarter? appeared first on Nathan Latka.

Read More

The Google AdWords training courses you need ASAP

https://searchenginewatch.com/2017/12/12/the-google-adwords-training-courses-you-need-asap/

Much as Google has become synonymous with the Internet, AdWords has become synonymous with marketing.

The search engine giant’s advertising platform is, without a doubt, one of the most integral parts of any online advertising campaign. In fact, for every $1 spent on digital advertising, 42 cents goes to an AdWords campaign.

That being said, regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts.

So if you want to be fully trained in how to use AdWords to its best effect, here are the courses you need ASAP.

Google’s Academy for Ads

Where better to start learning about AdWords than from its creator? When you join Google Partners, which you’ll need to do if you want to get your AdWords Certification, you gain access to libraries of free AdWords training modules with Google’s “Academy for Ads.”

There are several learning paths you can follow, each focused on a different aspect of AdWords, including (but not limited to):

  • AdWords fundamentals (good for certification training). This includes advertising on Google’s Search, Display, and Shopping networks.
  • DoubleClick by Google
  • Advertising on YouTube, advertising apps, and mobile advertising.

The courses are specifically designed to help you pass the AdWords Certification exams, but can also be taken as quick refreshers on best practices when it comes to advertising with Google.

The modules are interactive and provide the information in an easy-to-understand manner, making the courses a great starting point for someone who’s new to AdWords. From ad creation to bidding strategies, keyword selection to trademark infringement, Google Academy for Ads covers all you need to know to set up a successful AdWords campaign.

Udemy: Ultimate Google AdWords Course – Stop SEO and Win with PPC

Udemy is an online repository for people interested in teaching and learning about a virtually endless range of topics—AdWords being one of them.

You can take video-based courses from a number of AdWords experts, some for free and others for a low price (usually around $12 each). Each course is structured like a college class, complete with a series of lectures and assignments for you to complete.

Udemy is a nice option because there’s a course for everyone. Some courses are broad, covering just the AdWords basics, and others are much more focused, covering topics like emotions and ad creation, mobile app advertising, and even as specific as video advertising for dance and yoga businesses.

The highest rated AdWords course on the site can be found here, though it was last updated in January 2017 – let’s hope a 2018 refresh is on the way!

Lynda: Google AdWords Essential Training

Similar to Udemy, Lynda is another online community where teachers and learners come together in the pursuit of knowledge. Lynda’s different from Udemy in that it’s a subscription-based service (with Udemy, you pay by the course).

This means you can potentially get more training for your money by using Lynda, as long as you’re dedicated to setting aside a few hours each week for your AdWords classes.

With Lynda, you can take video-based AdWords courses taught by industry leaders, ranging in topic and timespan. Courses on more focused topics, such as AdWords budgeting tips, are just 5 minutes long.

Other, more extensive courses, like those better suited for AdWords beginners, could last up to 3 hours, but can be completed on your own time. Lynda’s most popular general AdWords course is Google AdWords Essential Training.

LunaMetrics

If you’re prefer learning in a face-to-face environment or are looking to interact and collaborate with other people (in person), LunaMetrics offers the AdWords training you need. LunaMetrics facilitates conference-type events in cities across the U.S., open to anyone with the time (and budget—these courses aren’t cheap) to attend.

The greatest advantage of signing up for one of LunaMetrics’ multi-day AdWords trainings is the collaboration and networking available to you at the event. You’ll meet people from all different industries, with different levels of AdWords expertise, to bounce ideas off and maybe learn a few new tricks.

This is an especially good option if you’re able to attend on a company-sponsored basis because of the professional connections you’ll make and again, the steep price point (right now it costs around $500 to attend the 5-day AdWords training).

WordStream PPC University

WordStream is a Mecca for online advertisers—the online firm offers guidance to assist with all aspects of online marketing. WordStream’s PPC University comes equipped with a wide variety of free AdWords training modules.

If you’re new to AdWords, you can work your way through WordStream’s PPC 101 and 102 courses, which feature lessons written in a blog-style format that makes it feel like you’re learning from a real person and not a dry textbook. These lessons get into the jargon AdWords experts rely on and cover everything you need to know for a well-rounded AdWords education.

There are also webinars you can attend to expand your AdWords knowledge in a collaborative environment. Take some time to explore WordStream’s site, as you’ll probably find even more opportunities for learning about AdWords and online advertising in general.

Perry Marshall’s Ultimate Guide to Google AdWords

Perry Marshall is a well-known and respected member of the online marketing community. He’s been using AdWords since it was first released in 2002, and is a leading expert on the platform.

In his continued impartation of online advertising knowledge to the masses, Marshall has released his fifth edition of the Ultimate Guide to Google AdWords. This book comes at a low cost and includes free trainings from WebSavvy’s founder, Mike Rhodes. There’s a chapter for everything, including up-to-date AdWords strategies and functionalities.

Marshall’s book is nice to have on-hand when you’re creating or editing your campaigns, serving as a reference point when you find yourself in an AdWords conundrum.

Quick refreshers

If you’re experienced with AdWords and looking to refresh your knowledge of the platform (or are a beginner just looking for a general idea of what AdWords is about) you may not need to commit the time and money required for the aforementioned trainings. You can start with the following, relatively broader, guides and infographics on the topic:

The takeaway

The AdWords training that’s right for you may not consist of just one course or education provider. Finding the format that works for you will require some exploring and experimenting on your own.

Each training provider requires a different amount of time and monetary commitment, so make sure you’re realistic about what your schedule and budget can accommodate for.

But most of all, remember to have fun and get excited about the future success of your AdWords campaigns. AdWords is your key to the world of online advertising, and when you know how to use it correctly, your business will thrive.

Amanda DiSilvestro is a writer for No Risk SEO, an all-in-one reporting platform for agencies. You can connect with Amanda on Twitter and LinkedIn, or check out her content services at amandadisilvestro.com.

Read More

How to Spy on Your Customers to Get Blog Ideas by @KatyKatzTX

http://tracking.feedpress.it/link/13962/7700702

Forums, comments, and communities are veritable goldmines for blog ideas. Here’s how to scrape their info.

The post How to Spy on Your Customers to Get Blog Ideas by @KatyKatzTX appeared first on Search Engine Journal.

Read More

17 Cryptocurrency Plugins for WordPress

https://www.practicalecommerce.com/17-cryptocurrency-plugins-wordpress

Cryptocurrencies have garnered much attention recently off of Bitcoin’s meteoric rise in value — currently around $15,000. The Chicago Board Options Exchange has even launched futures contracts on Bitcoin for investors to bet on the currency’s rise and fall. While Bitcoin’s volatility won’t necessarily attract users, cryptocurrencies offer low-cost peer-to-peer aspects that should be appealing to both merchants and consumers

The post 17 Cryptocurrency Plugins for WordPress appeared first on Practical Ecommerce.

Read More

Bing Ads Now Allows Advertisers to Import Call Conversions by @MattGSouthern

http://tracking.feedpress.it/link/13962/7690474

Bing Ads is now letting advertisers import call conversion data, which can help connect phone sales back to ad campaigns.

The post Bing Ads Now Allows Advertisers to Import Call Conversions by @MattGSouthern appeared first on Search Engine Journal.

Read More

Share This Page On:

Click ►HERE◄ to get this Social Footer for FREE... CLOSE
 
Delicious

Let's Change Your Life Today!

Let me provide you with all the best articles, tips, tools, and training you need to become an online success using Affiliate Marketing.

Social Media

Contact Me