Three Truly Sociable! Media Leaders and a Book Update


Our book Sociable! has been signed off.  Stephen Jagger and I are now waiting on the very first hardcopy. After that’s singed off, you’ll be able to order the book from Amazon.com and CreateSpace.com this coming month.

I thought while we all wait I would give you a sneak peek into some of the personalities involved in the book.

Sociable! Media Leader #1: Kyle MacDonald (@oneredpaperclip):

Kyle wrote the foreword of the book. Here’s a great video on how Kyle traded one red paperclip for a house in one year:

Sociable Media Leader #2: Peter Aceto (@CEO_INGDirect):

Peter Aceto CEO of ING Direct Canada has brought a very transparent approach to leadership in banking.  We had the opportunity to interview Mr. Aceto for the book and have since cooperated with ING in a few progressive social media marketing activities such as their standing room only #tweetup at the ING Direct Café here in Vancouver. (You can check out the event photo’s here on flickr). Below is an example how Peter has used YouTube and FairFees.ca to directly connect with the marketplace. He’s also one of the top CEO Tweeters in Canada (Follow him here).

Sociable Media Leader #3: Scott Heiferman (@heif)

Scott Heiferman is the CEO of Meetup.com. Anyone who knows Stephen Jagger and I will know that we really love Meetup. With that said our interview with Scott really opened us up to Scott’s global vision for Meetup and the very local impacts it can have on community and individuals. Below is a recent slideshare (click play to hear the audio, the 18 minutes are worth a listen) from a presentation by Scott this week at the Personal Democracy Forum in Europe.

Scott Heiferman at Personal Democracy Forum Europe

View more documents from heif.

Book Update:

Listen to Chapter 1 as an mp3 (audio file) or…

Click below to download Chapter 1

Sociable Book Cover

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PPC Game Theory, Facebook Recruiting, and Other Top Stories from August


August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords, delved into the fascinating world of game theory and how it can help improve your PPC campaigns, and even looked at how you can use Facebook to hire the rock-star talent you need for your growing team, among many other exciting topics. 

Best of the WordStream Blog August 2016

Of course, we won’t begrudge the time you spent working on your tan – everybody needs a break from time to time, after all. We will, however, recap the most popular posts from the WordStream blog in August so you can catch up on everything you missed this month.

1. 3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line

Even if you’ve been using AdWords for years, chances are you’ve overlooked at least a few of the platform’s most powerful – and surprising – features. In our most popular post of the month, Allen Finn walks you through three such features that you may have overlooked in AdWords, as well as how you can use these awesome tools to see even greater ROI in your campaigns.

AdWords income based targeting

2. How to Apply Game Theory in PPC Marketing

Earlier this month, the Federal Trade Commission announced it was taking legal action against 1-800 Contacts for allegedly engaging in anticompetitive behavior in its online advertising campaigns. While many PPC experts were preoccupied with discussions about the impending suit, Larry decided to explore why, in his eyes, 1-800 Contacts had done nothing wrong – it had merely applied game theory to its PPC campaigns. In our second-most popular post of August, find out what game theory is, and how applying its principles to your own campaigns might be the smartest move you’ll ever make.

3. 8 Cool Marketing Analysis Tools for Data Junkies

As any 12-step program could tell you, the first step toward dealing with an addiction is admitting there’s a problem. Whether they realize it or not, most marketers are hopelessly addicted to the sweet, sweet data we use every day to make decisions about our campaigns – but how can you really make sense of it all? In our third-most popular post of the month, yours truly examines eight cool marketing analysis tools that will satisfy even the most degenerate of data junkies.

4. 10 Question-Based Keywords That Drive Tons of High-Quality Traffic

Ranking in Google’s Featured Snippets (commonly known as the Answer Box) is a big deal. Securing a place in this coveted “position zero” on the SERP can drive immense volumes of traffic to your site and stablish you as a trusted authority in your industry, but competition for this placement is intense. Worry not, dear reader, as in our fourth-most popular post of August, Elisa offers you 10 question-based keyword templates you can use to capitalize on informational searches and maybe secure that elusive position zero spot.

Answer Box drop down answers in browser

5. 11 Ways to Save Money in Your PPC Account [Checklist]

Who doesn’t like saving money? Unless you’re the extravagant, mustache-twirling Bond villain-type who enjoys lighting Cuban cigars with flaming $100 bills, you’re probably looking for ways to reduce your spend in AdWords and make your ad budget go further. Well, you’re in luck, as Erin has 11 ways you can save money in your PPC account in our fifth-most popular post of August. Read on and save, thrifty advertiser!

6. How to Create Expanded Text Ads [Guide + Free Template]

If you’re a PPC advertiser, you may have heard about the recent launch of Expanded Text Ads in AdWords, a brand-new formatting feature that can help make your ads more appealing and engaging to prospective customers. For those of you wondering how to actually get started setting up Expanded Text Ads, this comprehensive guide (and free template!) by Erin is essential reading. By the time you’re done reading this post, you’ll know everything you need to create amazing Expanded Text Ads. What are you waiting for?

Expanded Text Ads dynamic keyword insertion

7. Google Retiring Converted Clicks – How Will You Measure Conversions Now?

Many marketers live in mortal terror of what Google will take away from them next. These fears were realized earlier this month when Google announced that it was retiring Converted Clicks as a metric in AdWords. From September onwards, you will no longer be able to access converted click data. Instead, you’ll be forced to use the “conversions” metric, but what does this all mean for your campaigns? Mark Irvine digs deep to tell you everything you need to know about this crucial change.

8. Video Marketing Ideas: 9 Ways to Promote Video Content

Video marketing can offer amazing potential returns, but even the most sophisticated video recording equipment in the world won’t save a dull, uninspired campaign. Video demands that you get visually creative, and in this post, Wistia’s Margot da Cunha offers nine immediately actionable strategies for using and promoting video content. Essential reading for those considering or new to video marketing.

Personalized video email

9. How to Use Facebook Ads to Recruit Top Talent

Although it’s still pretty rough out there for graduates and experienced professionals alike, the pressures of today’s employment market have proven challenging for many companies, too. The so-called “war for talent” remains a major problem for companies of all sizes, from scrappy startups to the tech giants of Silicon Valley, but sometimes, a little serendipity can result in amazing opportunities. In our penultimate post of this month’s round-up, Larry explains how a Facebook Ad led Justin Weyent to working at WordStream, and how Facebook Ads can be used as a compelling recruitment tool.

10. 6 Landing Page Copywriting Principles for More Conversions

Landing pages can be a double-edged sword for today’s advertisers. On one hand, they’re an incredibly useful lead generation tool. On the other, they’re the “leakiest” stage of the conversion journey, and the point at which you’re most likely to lose a potential conversion – which is what makes solid landing page copywriting so crucial. In our final post of August’s round-up, Emma Siemasko outlines six copywriting principles you can apply to your own copy to increase conversion rates.

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Serendipity and Intuition are Not Random


Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I’d love your feedback and thoughts on this topic. This applies to social media, sales, traditional marketing and even networking activities.

Looking for a social media speaker for your next conference?

You can contact us or take a look at Shane Gibson’s bio.

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Will Smith – 9 Rules of Success

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5 Success Tips for Your Lawn Care Business


Mowing lawns is only part of your job when you own a lawn care business.

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