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Search and Social: Scariest Moments of 2016


Search and Social: Scariest Moments of 2016Happy Halloween! Has our industry scared you this year? have you lost sleep over some traffic dips or frightening rumor?

Here are a few of the scariest moments in search and social industry for the year of 2016:


Another “Phantom” 2016 Core Algorithm Update Was Not Panda

Everyone was waiting for either panda or Penguin to come, yet the unnamed algorithm scaring webmasters at the beginning of the year appeared to be neither.


New Wave of Unnatural Outbound Link Messages

Google sent a bunch of penalty warnings mostly to bloggers discouraging them from linking out to commercial websites.

…In general, when you’re getting a free product (or service, etc) in exchange for a post, you need to make sure that the links there are nofollowed — be it to the original product page, a sales page or affiliate link on a site like Amazon, or to their social media profiles. You don’t need to nofollow everything on your blog, just the links that are involved in an exchange like this. Obviously, it’s also good to disclose this kind of relationship to your readers too — on the page I was looking at, you did that already, but others might not be doing that.

A solid question here is of course:

If they can tell that a particular link is “supposed to be” nofollowed, why don’t they ### well just ignore the link?

The answer is simple: It’s a scary tactic to discourage webmasters from doing it in the future.


117 Million LinkedIn Account Emails and Passwords Leaked Online

“It’s not just the fact that the same passwords may be used on other sites, but an e-mail address can give thieves pointers to other services, and, of course, help towards identity theft”


July Sees a Wave of AdSense Account Closures

The rumor that Google is closing AdSense account resulted in quite a stir. Yet, it turned out to be a mild one.

Almost all the cancellations appeared to be either inactive accounts, hardly used accounts, or low volume traffic accounts – i.e. accounts that are pretty much useless to the ecosystem.

Facebook Changes its Algorithm to Put Friends Posts Above Publishers

Had you spent money to accumulate likes to your business page? Well, after that update, it turned out to be pretty useless. Now you had to pay to get your content in front of your followers anyway.


Google to Downrank Pages With Intrusive Interstitials

Google announced that it would downrank pages with intrusive popups in mobile search. LOTS of websites still run those: Here’s how to get prepared for the update.

Things Go From Bad to Worse for Keyword Planner:

“Google’s Keyword Planner…is now restricting the amount of data available to non-advertiser or low budget accounts.”

Google had taken the keyword data from Google Analytics previously. Now it’s taking it away from Google Keyword Planner. Google, nooooo!


Google: Spammy Widget Links Violate Webmaster Guidelines

Nothing new here but still confusing and scary: How to tell a “spammy” widget link from a well-deserved editorial widget link? The line can still be pretty blurred, can’t it?

Penguin 4.0 is Live

Finally, Penguin came! It was the last to be announced, so embrace the no-Panda, no-Penguin era to come. Now, each time you see a traffic drop in Google Analytics, you’ll have to guess what it might be and there’s no one to confirm your fear!

Chrome to Target HTTP as Non-Secure

Google Chrome will start to warn the users of a non-secure page if there’s a login page on it. It’s going to be a major user experience issue, so you may need to switch to https as soon as possible.

Have I missed any search and social scary moments in 2016? Please share them in the comments and they will be added!

The post Search and Social: Scariest Moments of 2016 appeared first on Internet Marketing Ninjas Blog.

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$1.7M In Book Sales After Being Dead for 6 Minutes


In Episode #464, Nathan talks to Hal Elrod, a husband, father ,and the best-selling author of 8 books including one of the best self-published book of all time, The Miracle Morning, which sold over 200,000 copies and has been translated into 21 languages. He is an entrepreneur and international keynote speaker, podcaster, and co-creator of best blueprint ever life experience. Listen as Hal talks about his life after a car crash and how it paved his future.



iTunes, Google Play, Stitcher, Soundcloud, How to Subscribe

Famous Five:

Time Stamped Show Notes:

  • 01:53 – Nathan introduces Hal to the show
  • 02:30 – The Miracle Morning now has 240,00 copies sold
    • 02:40 – It was published in 2012
  • 03:00 – When Hal was 20, he was the top sales agent for a kitchen knife company
    • 03:25 – Hal was in car accident on his way home and broke 11 bones
    • 03:36 – Hal was pronounced dead for 6 minutes and in a coma for 6 days
    • 04:00 – Three months after the crash, Hal was told by the doctor the unexplainable – that he can walk again
  • 04:45 – Some people go through traumatic experiences to learn a lesson and share it to other people
  • 05:11 – “Don’t make the same mistakes. Learn from other people’s action and learn from it”
  • 05:28 – “Accept all things that you can’t change while you focus on what you can”
  • 06:26 – Hal’s sister died when he was 8 years old
    • 06:46 – After a few months, Hal’s mother created a support group to help parents cope with a child loss
    • 06:55 – You can use adversity. Turn it into an advantage by finding a way to make it benefit other people
  • 07:30 – Hal conditions himself for the 5-minute rule
  • 07:58 – Why is The Miracle Morning, the best self-published book
    • 08:02 – It changes behavior
    • 08:40 – It adds value to your life and changes your daily life
  • 09:43 – Ask yourself “how can I take this and turn into a daily ritual”
  • 10:47 – Give the readers a quick win
  • 11:30 – The 30-day challenge in the book
  • 12:15 – Hal is coaching people to get an accountability partner
  • 13:30 – Hal thought he could go to a traditional publisher
  • 13:43 – The Miracle Morning is not a title. It is the practice that Hal made in his life since 2008
  • 14:32 – Hal learned that self-publishing for authors is (99% of the time) the way to go
  • 15:09 – Hal had an email list for publishing
    • 15:54 – Hal sold 7000 copies in the first month
  • 16:53 – Hal is averaging 10,000 copies every month
  • 17:12 – Hal is charging $ 25,000 (+ travel) for speaking events
  • 17:36 – Hal did an audiobook and it was worth-it
  • 17:45 – Hal had no ghost writers and co-author
  • 17:51 – Hal didn’t spend on advertising for the first 3 months
  • 17:59 – Hal got his first 100 sales through pre-selling to his personal network with additional offers
  • 19:45 – The sales of the other books of Hal is only a fraction of his original
  • 20:15 – Get in touch with Hal through his website and Twitter
  • 22:25 – The Famous Five

3 Key Points:

  1. Don’t make the same mistakes. Learn from other people’s actions.
  2. Self-publishing is the way to go.
  3. You can turn adversity into advantage.

Resources Mentioned:

  • Toptal– Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Freshbooks– The site Nathan uses to manage his invoices and accounts.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistant.to – The site Nathan uses to book meetings with one email.
  • @halelrod – Hal’s Twitter handle
  • MiracleMorning.com – Hal’s website
  • Show Notes provided by Mallard Creatives

The post $1.7M In Book Sales After Being Dead for 6 Minutes appeared first on Nathan Latka.

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For Success in Ecommerce, Answer ‘Why?’


Since you are reading this on Practical Ecommerce, you presumably run an ecommerce business or are thinking about it. The purpose of this article is to ask you “Why?” That …

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