12 Secrets to Supercharging Your Personal Brand


How a powerful personal brand can help your business achieve massive success.

Read More

Exploring PPC Ads on Google’s Content or Display Netowrk – with Andrew Goodman

Read More

Linkedin Sales Connect Intro

Read More

Marketers now turn to social for product launches


When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media.

Five by Five, a marketing communications firm that specializes in product launches, polled more than 700 marketers in these countries and found that nearly three-quarters (74%) of them consider social media to be the highest-priority medium to promote new products.

Sales promotions and email were the second and third most popular launch marketing medium, respectively.


According to Five by Five creative director Martin Flavin:

“Social media has become the most important way to generate buzz for new products and services before they appear. Shareable content and social engagement allow brands to create a groundswell of pre-launch interest in a way no other channel can match.”

Social media is now more popular a launch marketing medium than PR/press, television and direct mail.

Is social enough?

Social’s popularity among marketers for product launches isn’t just based on the fact that social channels like Facebook, Twitter and Snapchat offer access to billions of consumers around the world.

According to Five by Five, social’s popularity is also based on the fact that it’s a readily accessible medium that marketers can turn to in a pinch, which is increasingly important given that products are being conceived, built and launched much more rapidly than ever before.

In fact, two-thirds of the marketers the firm surveyed indicated that they usually have no more than six months to prep a new product launch, which can make it more difficult to execute launch strategies that rely on mediums that aren’t as accessible.


But social isn’t necessarily a perfect medium. Despite its accessibility, it can be very difficult for marketers to cut through the clutter on the most popular social channels, and attracting attention is only likely to become more difficult as marketers put the bulk of their eggs in the social media basket.

For those that are able to attract an audience and generate buzz for a new product, that buzz can also be short-lived thanks to the speed with which the social media world moves, so marketers shouldn’t expect social buzz to sustain a new product.

Instead, they’ll need to plan for a relatively quick transition to post-launch marketing, which will usually include marketing mediums other than social, including search, which as PR Week’s Robert Smith notes, has been called a more powerful medium than social by WPP chief Sir Martin Sorrell.

Read More

PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Boris Shakhnovich


In Episode #494, Nathan interviews Boris Shakhnovich, president of PDF Filler. He manages the daily operation and marketing campaigns but he is also responsible for the mission and vision of the company. Prior to his work at PDF Filler, Boris earned a PhD in Bioinformatics and he’s a Bioinformatics Professor at Boston University. He later moved to Harvard University to work with Systems Biology.



iTunes, Google Play, Stitcher, Soundcloud, How to Subscribe

Famous Five:

  • Favorite Book? – Guerilla Marketing
  • What CEO do you follow? – Marc Benioff
  • Favorite online tool? — Google Analytics
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “That doing is more important than knowing”

Time Stamped Show Notes:

  • 01:40 – Nathan introduces Boris to the show
  • 02:30 – Boris is the president and co-founder
  • 02:47 – PDF Filler is a document management platform
    • 02:51 – It allows people to do end-to-end document generation
  • 03:40 – PDF Filler is a SaaS business model and they charge per month
    • 03:46 – 3 tiers: professional, non-professional, and business
    • 03:50 – Business is the most expensive at $15 a month
  • 03:58 – Average customer pays per month
  • 04:10 – In 2008, the founder started the business and ran it by himself until the end of 2011
  • 04:25 – Boris joined the company 5 years ago and applied marketing technology to it
  • 04:39 – PDF Filler has now close to 200,000 customers
  • 04:58 – Monthly RPU
  • 05:16 – PDF Filler was needed when it launched so it grew organically
  • 05:30 – Gross customer churn per month is low
  • 06:28 – PDF Filler works with the government institutions
  • 06:58 – PDF Filler’s digital marketing platform
    • 07:08 – PDF Filler runs 60 million keywords on top of SEO and other SEM platforms
      • 07:19 – Brings 4 million website views monthly
    • 07:30 – Internal CRM with A/B Testing
  • 08:22 – “We have a marketing technology that allows us to find sites that would be interested in collaborating with us and we have that as a partnership program”
    • 09:00 – It is part-human and part-code
    • 09:36 – Semantic search technology
    • 10:06 – They write every code in house
  • 10:50 – They have one of the largest SEM platforms and account in Google
  • 11:44 – PDF Filler makes money on the first payment of their customers
  • 12:20 – There are 160 team members divided across Boston
  • 12:52 – PDF Filler is completely bootstrapped
  • 13:14 – First year revenue was about $20,000
  • 13:36 – 2015 total revenue is double digit millions
  • 13:55 – Future plans with the business:
    • 14:17 – Doing a lot of partnerships with private and government companies
    • 14:43 – PDF Filler is a zero salespeople company
  • 15:45 – Do you have an appetite for acquisition? Have you done it before?
    • 15:50 – Absolutely, but we haven’t done it before and are in the process of doing that now
    • 16:05 – “Looking for companies that are complimentary to us and we can add value”
    • 16:40 – “We would buy a competitor of a part of the business, not the whole business”
    • 17:28 – They are currently looking into mail merge space, CRM space, and signature space
  • 17:56 – Connect with Boris through his LinkedIn and website
  • 20:28 – The Famous Five

3 Key Points:

  1. If you can, strive to have a partnership with BOTH private and government agencies.
  2. A GREAT marketing technology will create TONS of organic website visits.
  3. DOING is extremely more important than knowing.

Resources Mentioned:

  • Toptal– Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Freshbooks– The site Nathan uses to manage his invoices and accounts.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • Assistant.to – The site Nathan uses to book meetings with one email.
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel.
  • PDFfiller.com – Boris’ business website
  • LinkedIn – Boris’ LinkedIn account
  • Show Notes provided by Mallard Creatives

The post PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Boris Shakhnovich appeared first on Nathan Latka.

Read More

Share This Page On:

Click ►HERE◄ to get this Social Footer for FREE... CLOSE