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7 Ways to Make Your Social Media Resume Look Awesome & Get Hired

http://www.wordstream.com/blog/ws/2017/01/30/social-media-resume

Social media is rapidly changing the way companies brand and market themselves as well as provide customer service. Though paid social continues to grow, organic social media management remains important as well! Since 2010, jobs with “social media” in the title tripled year over year, and the demand for these skills is not isolated to jobs with a social media title.

Being a social media manager requires a bit more knowledge than simply growing up friending your classmates on Facebook and tweeting puppy videos. The trick is creating the perfect social media resume—or spotting one—which identifies the skills needed to be a brand ambassador on social. When you find yourself needing to polish your resume, I’ve compiled a list of skills you should include—or brush up on before you interview!

Social Media Resume 

1. Highlight Your Communication Skills

Social media is all about connections and communication. As more companies utilize social platforms for customer service, branding, and influencing, it is highly important to be able to present a branded persona to solve problems and communicate for the company. Even more importantly, communication is imperative to being part of a team! You’ll most likely be a member of a marketing team that will need you to effectively communicate what you need from them and how you can help them achieve their goals.

Your social media resume should also highlight your skills to appropriately choose a social platform for certain posts—i.e. Twitter for customer service questions, Facebook for larger company press releases and photos, LinkedIn for job openings and conference news.

An easy way to state this on your resume? Place this below in your “Skills” section:

  • Proficient in Social Media Targeting and Communication
  • Engage customers and target prospects on social platforms while leveraging influencers

2. Brag About Your Copywriting Skills

I am a firm believer that grammar and spelling knowledge go a long way in any profession, but if you make a living being a professional social media star, you better get it right! There is nothing more embarrassing than typos or grammar mistakes. Personally, I love using Grammarly—it’s a free plugin that spell checks as you go. When you’re dealing with an angry customer on twitter, you can make sure all your punctuation is in the right spot!

Moreover, copywriting should be exciting! You’re going to have limited space—or characters—to communicate an offer or witty update. Brush up on your vocabulary and be prepared to be a modern-day Hemingway on social media!

This should also take up residence in your “Skills” section on your resume:

  • Excellent copywriting and editing skills, close attention to detail

Grammarly Copywriting

3. Get Creative

Let’s face it, social media can be boring. Despite Facebook’s best efforts to make the Newsfeed show relevant posts, most people spend most their time scrolling to find something interesting in their feeds.  As a social media expert, you should have the creative juices to make your posts stand out from the crowd, getting clicks and likes and retweets.

The easiest way to do this? Make your resume stand out! Check out these out-of-the-box resume examples:

 Creative Social Media Resume

 Creative Social Media Resume

 Social Media Resume Example

 Social Media Resume

4. Showcase Prior Success

The best way to make your social media resume stand out is to showcase your past success. Use metrics—maybe even graphs!—to show a potential employer that yes, you can be a great social media manager. Because you have grown Facebook likes by 200%, and your most popular tweet was retweeted 146 times, and your periscope received 5,000 views. Show that you have successfully built and engaged a community on various social platforms, because then you’ll be trusted to do it again.

How to place this on your resume? Like so:

  • Increased social media engagement significantly by increasing Facebook likes 200%, growing Twitter followers from 2,000 to 8,000, and regularly engaging with followers.

 Popular Tweet

5. Get Analytical

Though it should be assumed that, if you have identified your success, you know your way around Facebook Business Manager and Twitter analytics, make sure this is at the top on your list of skills. It is important to show that yes, you manage social media, but here is how you know you’re good at it.

Do you add tracking from Google Analytics to your links? Add that to the list. How do you judge the success of your campaigns? What was the most important metric for you—and how did you find it?

  • Fluent in Google Analytics, Facebook Insights, Twitter Analytics
  • Experienced in analyzing metrics, identifying trends, and optimizing performance

 Twitter Graph

6. Know Your Social Platforms

Obviously, a social media manager should be proficient in the basics: Twitter, Facebook, LinkedIn, Pinterest. However, the most important weapons in my social media planning arsenal are HootSuite and IFTTT.  Any social media manager knows how important planning is, because there is simply no way to set up all those posts in real time. Make sure that a potential employer sees this listed on your resume, so they know you’re the real deal. Even better, go into detail about how you use different platforms to bolster your strategy.

As a bonus, include any related platforms, too, such as Buzzsumo or SEMRush.

  • Proficient in Buffer/HootSuite, IFTTT
    • Planned and scheduled at least 10 posts per week through Buffer, set up 4 applets through IFTTT 

7. Show Off Your Image Formatting

First things first, do you use Canva? Because you should! As most social media marketers know, any posts with images perform way better than posts without—which makes social media managers into experts at searching for the perfect meme, gif, or creating one of their own.

These are so important for driving positive brand sentiment and developing a branded persona. Show this skill off on your resume! Not necessarily the 50+ Beyonce .gifs stored away in a folder labeled “For Social Engagement”, but feel free to showcase your most creative and best-performing posts on your resume.

Social Media Resume Experience

If you follow these resume guidelines, you’ll be set for your social media job search and interviews. Good luck!

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They Moved 1500 Miles from Home, Lost Multiple Revenue Streams, and Still Grew Their Business by 32% – Here’s How

https://socialtriggers.com/adam-dobay-livia-farkas/

Meet Adam and Livia. They made $12,000 with their first Yes Engines launch, while living in Hungary where the average monthly salary – YES MONTHLY – is a mere $500. But they’ve come even further than that: Today they live in the UK and run a self-sufficient business built on the Yes Engines sales system.

“We did it. We’re self-sufficient, we live and work on our own terms, and we know how to grow further.”

So how did they do it?

Are You In Control? Or Is Your Business
at the Whim of Other People?

Let’s start at the beginning:

Adam and Livia were running a small blog in Hungary. And they tried almost EVERYTHING under the sun to make money from it:

“[Before Yes Engines] we had 12 different revenue streams. Banner ads, giveaways, offline talks, writing print articles, offline trainings, print book revenue, the rare sponsorship deal, B2B coaching – and that was just for the blog. On the side I also took writing and editing jobs, because I still lived by the freelancer mindset – say yes to everything that comes along, because who knows when the next job will come? Who knows when the money runs out?”

Now don’t get me wrong, having multiple revenue streams is a good thing…

…but grasping at straws is NOT a smart strategy. And it sure sounds like Adam and Livia were spreading themselves way too thin.

Look, if you want to make money online, it’s very simple:

You build an audience, and you sell them stuff.

Now, the problem for Adam and Livia was they had no clue HOW to sell…

And the first mistake they made is a very common one. Especially when you’re new to selling. But even experienced people do it:

They made excuses for WHY they’re selling.

As if you had to apologize for making a living! Or as Livia put it after she realized how silly this is:

“If I’m dying from hunger, I can’t help anyone.”

And she’s right.

So if you’re doing this, please stop! You’re running a business… not a charity. If you want to grow that business you need to make sales and you need to stop apologizing for it.

Now, back to the story…

So what happened when Adam and Livia joined Yes Engines?

They created 3 – STRATEGIC – blog posts (more on that in a second…) and sent them to their audience over the course of about 2 months. Then, they sent out a link to a sales page…

…and made 252 sales in 4 days, earning about $12,000 in revenue – or about double the average yearly salary in Hungary.

(And yes, they did it all in Hungarian. Of course, the Yes Engines system works in any language 😉

But it didn’t stop there…

Within a year, they almost doubled their entire business.

“Just the one online course we developed following Yes Engines to the dot gave us 40% of our 2015 revenue, [depending on the exchange rate] it was around $33K.”

So, multiple revenue streams is nice and all… But when each one is just a tiny trickle it still doesn’t add up to much. By using what they learned in Yes Engines, Adam and Livia were able to almost DOUBLE their entire business with only one product!

Now guess what happened…

In 2016, all of those old “trickles” of revenue that used to be Adam and Livia’s entire business DISAPPEARED:

“In 2016, 10 of our 12 old revenue streams just stopped coming in. Clients – down 83 percent from last year. Sponsorships – gone. Book revenue – gone. Offline talks – gone. Invites to talk for free – lots. Paid – none.”

Uh-oh. So what did they do?

You’d think that with losing around 40% of their revenue, it would be a bad year, right?

Wrong.

They DOUBLED DOWN on everything they learned in Yes Engines. And made more than they ever did before…

“Everything Clicked Into Place”

Before I share their results, let’s talk about how Yes Engines helped Adam and Livia make 2016 their most successful year yet…

And it has to do with the STRATEGIC content you give away before you sell anything online.

Look, it’s no secret:

When you want to create – and sell – something online, the process is simple: you give away some content, and then you sell something.

You see everyone do it. Sometimes they do it in the form of an email series, other times a webinar. And you see me do it too. Heck, maybe you’ve even tried to do it yourself.

But how do you know how much to give away? And how do you create content that both delivers value and makes people want what you’re selling?

That’s where the Yes Engines Sales System comes into play.

Yes, the process is still the same – the content we give away is called the Preview and the sales pitch is called The Offer – but how we created the content is much different.

You see, there’s a proven step-by-step system for creating this content. And there’s a “plug and play” sales pitch template that you can follow as well…

…and believe it or not, this can help you create a Yes Engines Email Sales System, a Yes Engines Webinar Sales System, a Yes Engines Video Launch Sales System, and a Yes Engines One-On-One Sales System.

In Adam and Livia’s case, they created an Email Series and it worked like magic.

“After I watched Module 3, I got multiple A-ha! moments at once about how it all fits together. How the interviews inform the preview content, which set up the sales page content. Then I finally saw it as a system, everything clicked into place. That’s when I could first write preview content that made sense – I knew where it was leading, I knew where its place was in the system.”

And because they understood the system, they could do it again, and again, and again, to make 2016 their most successful year yet.

Here are their results:

2 Courses, 5 Launches, and
$60,000 in Revenue

Because they had built their business on the Yes Engines system, overall they still made 32% more than in the previous year.

How?

They created two more products… And did a total of 5 launches following the Yes Engines blueprint:

“And that’s because during the time we did work, we created two new Yes Engines-based courses, had a total of five launches, and they brought in close to $60,000.”

That’s impressive enough. But there’s one thing I still haven’t told you about Adam & Livia’s story…

2016 was an intense year for them, in a pleasant but also in challenging way:

They moved 1,500 miles from Hungary to the UK!

I imagine they could have never done it, if they were still living on the average Hungarian salary of $500/month…

(The most impressive fact to me: Because of the move, they didn’t have a fast internet connection for 3 months. I have no idea how they survived 😉

And yet:

“The bottom line is Yes Engines revenue grew 150% in 2016, making our Yes Engines products account for 80% of our total company revenue.”

For Adam & Livia this was a huge milestone. They finally achieved what they’d always worked for:

To live and work on their own terms.

“The Best Investment
We’ve Ever Made as a Business”

What a story!

It shows you what’s possible when you invest in a proven system, trust that it will work, and simply follow each step.

That’s what Adam and Livia did. And that’s why they say Yes Engines was the best investment they’ve ever made in their business:

“It’s the best investment we ever made as a business. It was also the most intense and most complex training that I had ever done. But it was all worth it.”

Now, as I mentioned, Yes Engines enrollment is closed, but it opens on Monday.

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Sudo.ai Raises $2.3M at $10.3M Post Money Valuation to Fix CRM Space with CEO Francisco Larrain

http://nathanlatka.com/thetop555/

In Episode #555, Nathan interviews Francisco Larrain who has been an entrepreneur for most of his life. He was born and raised in Chile and is the co-founder and CEO of Sudo. He founded a company called Zappedy – a payment technology company that was backed by Eric Schmidt and acquired by Groupon. More recently, he led a project engineering team of a hundred plus people for Groupon’s local business. Now, he’s working on enabling high quality work for corporations and their teams. The co-founder and head of product, Amit, is also joining Francisco in this podcast.

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Famous Five:

  • Favorite Book? – High Output Management (Francisco)
  • What CEO do you follow? – N/A (Amit)
  • Favorite online tool? — Splunk and Github (Francisco)
  • Do you get 8 hours of sleep?— No (Francisco)
  • If you could let your 20-year old self, know one thing, what would it be? – Francisco would tell himself that all these people that you look up to are much more human than you think and he’d would love to have more confidence.

Time Stamped Show Notes:

  • 01:29 – Nathan introduces Francisco to the show
  • 02:11 – Amit codes late at night
  • 02:27 – Team of 9 people and they all code
  • 03:00 – Francisco explains the hedge fund with trigger power
  • 04:00 – Francisco likes the entrepreneurial side of the Valley
  • 04:37 – Francisco has raised $3M
  • 04:45 – Sudo wants to fix the broken CRM of enterprise
  • 05:15 – There are system problems and software problems
  • 05:25 – A time consuming software will lead to people not using it
  • 06:17 – Francisco has experienced problems with CRM in Groupon
  • 07:20 – Francisco shares their plan with Sudo, starting with expense management
    • 07:45 – There’s a free-form format in the CRM where people can update
    • 08:10 – Francisco wants to flip everything around
  • 09:17 – Sudo is on pre-revenue and private beta
  • 09:56 – There are 5 pilot companies
  • 10:10 – Sudo will possibly start with monthly subscription system and will move to an account based system
  • 11:00 – The key features of Sudo allows people to add contacts and notes from their meetings
  • 12:30 – Sudo is very sticky with the representatives
  • 13:43 – The $3M seed round was an equity round
  • 13:59 – Francisco shares who their investors are
  • 15:00 – Why the valuation was easy for Francisco
  • 16:00 – Francisco shared the acquisition of Groupon on Zappidy
  • 17:37 – The valuation that was negotiated for Sudo in the seed round
  • 19:50 – The Famous Five

3 Key Points:

  1. A time consuming software will lead to people not using it.
  2. The valuation is much easier if you’ve had a good exit before.
  3. We are all humans – even the ones in the highest positions that we look up to and respect.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Show Notes provided by Mallard Creatives

The post Sudo.ai Raises $2.3M at $10.3M Post Money Valuation to Fix CRM Space with CEO Francisco Larrain appeared first on Nathan Latka.

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Ecommerce Product Reviews Help Shoppers in Era of Distrust

http://www.practicalecommerce.com/articles/133263-Ecommerce-Product-Reviews-Help-Shoppers-in-Era-of-Distrust

Product reviews and ratings help ecommerce shoppers make important buying decisions. Small online retailers, particularly those selling unique items, should encourage reviews and listen to customer feedback.
“Consumers have long relied …

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Windows Movie Maker | Creating a YouTube Video

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