Need an idea for an online course? HERE YOU GO!

https://socialtriggers.com/find-a-course-idea/

The online course market hit $187.5 billion just a year ago… and it looks like it’s going to grow to $244 billion by 2022.

And that’s why you see so many people creating – and selling – online courses about all sorts of weird topics.

  • People sell courses that show people how to use excel for small business. They show people how to create remarkable reports that help business owners run their business better – and they do well doing it.
  • People sell courses about how to take better pictures of your newborn baby. And if you think about it, it makes sense. Not everyone can afford to hire a professional photographer for pictures, so might as well teach people how to do it themselves.
  • People sell courses that show landlord owners how to properly screen their tenants. It’s important too. There are a lot of people who own property and rent it out. This course helps anyone who’s ever had a problem collecting the rent.

And the examples go on. And on. And on.

Now, I know you probably have questions. Questions like:

“What if I don’t have an idea for an online course? What can I do?”

“What if I never created an online course before?”

“What if I’m not expert enough?”

I have two pieces of good news for you:

Good News #1:

I put together a FREE LIVE WEBINAR that goes down on March 6th
. There are two convenient times available. One at 12PM Eastern. The other at 8PM Eastern. And I will show you how to make your first $10,000 selling online courses.

I’ll cover everything from how to find an idea, to how to turn that idea into an online course, and how to start selling it. You can reserve your spot for the webinar right here:

Join the 12PM Live Training

Join the 8PM Live Training

Good News #2:

I’m going to help you find an idea right now…

So, keep reading.

#1 If you want to create and sell online courses, you’ll need a good idea.

That much is true.

I already showed you why you need to start small, but let’s take it a step further. Let me show yo how to come up with a concrete online course idea in 15 minutes or less.

I have 3 strategies for you.

Strategy #1: How do you help people right now?

How do you help people right now in your life?

What do people already ask you for advice about?

Do they ask you for relationship advice? Tech help? Do they bounce ideas off you? What do your friends see you as?

Let me show you an example…

Camille Holden and Taylor Croonquist teach people how to create remarkable powerpoint presentations. How did they start doing it?

Here’s the full story…

Camille and Taylor worked for a company, and they quickly noticed that people would always ask them questions about Powerpoint.

Even people who weren’t their boss would come to them for advice about powerpoint.

And then one day, they realized something, “We have a skill that we can teach other people. And we do it already when people ask us questions about powerpoint.”

So, they decided to create a course about it. And they went on to become successful.

And that’s the first strategy.

The key?

They already had a skill that people wanted to learn. And when they thought about their life, they saw first hand that people were already asking them how to do what they did.

So, instead of trying to pull an idea out of thin air, if you want to create a profitable online course, you should think about the people who currently ask you questions in your life.

Maybe people aren’t asking you for advice about powerpoint. But maybe friends always ask you for relationship advice. Or maybe colleagues ask you for advice about fitness.

Whatever it is people ask you about, if you want to find a course idea, one of the BEST ways to do it is to figure out what people already ask you about…

…and then create a course about JUST THAT.

Now maybe you’re having trouble coming up with an idea.

And that’s okay.

Because here’s ANOTHER strategy you can use to find a good idea for an online course.

Strategy #2: What questions do people ask you over and over again?

Maybe you’re a freelancer, a coach, or a consultant. Or maybe you’re a blogger, an author, or a professional speaker. Well, many people who read Social Triggers are just like that.

Well, do you ever find that people come to you with the same problems? Over and over again? Maybe they ask the same questions. Maybe they just have the same issue countless other people have had too?

Probably, right?

Well… you could create a course that solves those problems.

And that’s exactly what David Cooper did.

You see, David Cooper was an accountant for small businesses, and he noticed that small businesses kept asking the same questions over and over again.

So, he created an online course that answered those questions and offered it to his clients. And before you knew it, people started to view him in a much more positive light.

Plus, they started to turn to him for all sorts of business advice… not just accounting… because he proved to them that he had their back.

Now, of course, a course won’t be able to solve these problems for people as good as you would be able to solve them one on one…

…but not everyone can afford to hire one on one help.

And when you create a course, that gives you the opportunity to help people in a way that they can afford you… and also in a way that doesn’t require you to trade your time for money.

Now think about it.

Do you find people often have the same problems that other people have? And these are problems that you believe you can solve?

That could ALSO be an online course idea.

And finally, let’s say people don’t ask you for advice. And let’s say you’re not a consultant (or maybe you are) but you can’t come up with an idea.

Well, that’s where this last strategy comes into play.

Strategy #3: ‘Find The Pain – And Eliminate It.”

You see, you may not have skills like Taylor and Camille did with Powerpoint. And maybe you’re not a consultant like David Cooper.

Maybe you just want to start an online business selling online courses, and you want to make money doing it.

What can you do?

That’s why you should “Find the Pain – and Then Eliminate It.”

Here’s how it works…

Just because people don’t ask you questions or bring you problems doesn’t mean problems don’t exist. So at this point, that’s when you can go out into the REAL world and RESEARCH problems.

And that’s the “Find the pain” portion of the technique.”

How do you find the pain?

Well, my favorite strategy is this:

Step 1: Find 3 or 4 best-selling books on the topic.

Step 2: Read the 5-star reviews and the 1-star reviews and look for “trigger phrases.”

A trigger phrase is an example of someone describing a problem in their life

A trigger phrase is also an example of someone bragging about a success in their life.

(If you’re confused, don’t worry. I’ve got an example).

Step 3: Start to compile a list of “Pain points” and “Solutions.”

That’s it.

Now let me show you this in action…

The topic is relationship advice for women.

When I searched that out on Amazon, I found 4 books. You could pick any books that have a decent number of reviews. I just happen to choose these 4 randomly…

“Ignore the guy, Get the guy”

“Why men love bitches”

“The soulmate experience”

“the 5 love languages”

NOW, GO THROUGH THE REVIEWS OF THESE BOOKS AND FIND THE TRIGGER PHRASES.

And while doing it, I found these examples of people describing problems in their life:

“I just went through a pretty rough patch with a man I thought cared about me where I was easily set aside when anything else interesting came up. ”

“I wish I would have read this for the ex before the last. I did everything wrong!! He must think I’m a total wimp and he’s now got an even bigger ego.”

“My relationship unexpectedly fell apart, and I found myself very distraught and alone…”

If you’re looking to help people with relationship problems, finding these problems helps you understand where your ideal customer is coming from. It helps you see the pain they’re going through so you can hopefully solve it.

Now that you’ve found the pain people experience… your goal is to figure out what a potential solution might “look” like.

So, I want you to imagine a friend came to you with this exact problem. What would you tell them?

If a friend told you, “My man always sets me aside,” you’d tell your friend, “Well, don’t let him do that. Make him put you first.”

If a friend told you, “I’m distraught and I’m alone,” what would you say? “You just got out of a relationship. You should be single and happy about it!”

Right?

Do that for each pain.

Just like this…

And as you can see…

“I just went through a pretty rough patch with a man I thought cared about me where I was easily set aside when anything else interesting came up. ”

The solution?

Never be second choice. How to make a man put you first.

“I wish I would have read this for the ex before the last. I did everything wrong!! He must think I’m a total wimp and he’s now got an even bigger ego.”

The solution?

Never be second choice: How to stand up for yourself and win respect in your relationship.

“My relationship unexpectedly fell apart, and I found myself very distraught and alone…”

The solution?

Why I’m happily single (for now): How to Get Past A broken relationship

NOW DO YOU SEE HOW THIS IS TAKING SHAPE INTO A POSSIBLE ONLINE COURSE?
You start with pain. You know the solution. And that’s where your course comes in. You can help people go from pain to solution.

And bam.

You’ve got your first online course idea.

If you’re at a loss for what to do to solve the problem, it’s time to start researching. Look for people who had the problem and solved that problem – and SEE WHAT THEY DID. Synthesizing good ideas is just as important as creating good ideas.

And that’s it.

Those are the three strategies to find an online course idea in 15 minutes or less.

Now, of course, this is something I show you how to do, in-depth, inside my new course Seven Figure Courses. Including how to find the idea, how to turn that idea into a profitable idea, and most important, how to VALIDATE the idea…

…but this should get you started.

So, for now…

If you’re thinking about finally creating an online course, I want you to use each of these 3 strategies, and leave a comment with what you come up with.

Do it right now.

Don’t delay.

If you don’t use all 3 strategies, just use one. And leave a comment sharing. I’ll pop in to provide feedback throughout the day…

…but make sure you leave your comment before tonight.

And Don’t Forget!

I put together a FREE LIVE WEBINAR that goes down on March 6th. There are two convenient times available. One at 12PM Eastern. The other at 8PM Eastern. And I will show you how to make your first $10,000 selling online courses.

I’ll cover everything from how to find an idea, to how to turn that idea into an online course, and how to start selling it. You can reserve your spot for the webinar right here:

Join the 12PM Live Training

Join the 8PM Live Training

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Don’t you hate when a client says, “That should be fast,” to get you to do more work without paying you? Luckily, there’s a solution…

https://socialtriggers.com/consulting-bad-clients/

Maybe they didn’t want to pay your full rate…

Maybe you didn’t like the specific project…

Or maybe you just didn’t like the client…

No judgment here, but the bottom line is: you said yes, when you wanted to say no.

BECAUSE YOU GOT BILLS TO PAY!

And then, you dread the project, from start to finish. Every call is a chore. Every piece of work takes twice as long. The scope creeps up and up and up and they don’t want to pay you more money. And as they add more and more for you to do, they keep saying “That should be easy and fast, right?”

It just plain sucks, and you can’t help but think, “How did I end up in this position anyway?”

Here’s The Real Problem That Plagues Most Service Providers

At first, you might think, “I just need better prospects,” but that’s a temporary solution to an everlasting problem…

…because you will always need MORE clients.

I mean, think about it. Even if you mostly get great clients. There will come a time when you’re bombarded by a bunch of idiots and you’ll be STUCK.

And that’s the core problem.

When you run a service-based business, you rely on a single source of income. YOUR SERVICE. Even if it goes well most of the time, you’re still on the endless treadmill of getting paid to do work for other people.

But imagine if you had a second source of income.

A second source of income that you could fall back on when you find yourself bombarded with bad prospects.

A second source of income that continued to pay you… even if you went on vacation.

A second source of income that would pay you when you worked… and when you weren’t working.

Sounds like a pipe dream, right?

Maybe…

But consider this:

How Smart Service Providers Add A Second Source Of Income To Their Business

Hi, I’m Derek Halpern, and I’m the founder of Social Triggers. I’ll never forget when I relied on providing services for income. It was a bad situation, too. Even though I “worked for myself,” I still felt like had a boss. And sometimes that boss was a dick.

The worst part?

The BIG majority of my income came from a SINGLE CLIENT!

I mean, I made a lot. But what if that client disappeared? I’d be LOST. And that’s why I knew I needed another source of income.

But I had a BIG problem:

My main client took up the bulk of my time. So I couldn’t just go find more clients.

I had to find something that would take a minimal amount of time…

And since I had a lack of time, I had to find something that wouldn’t require me to learn anything new.

So, what could I do?

I knew I needed a product. And I had a few ideas for products. But none of those products dealt with anything I already dealt with. It was in new industries where I would have to establish a foothold and I just didn’t have time for that.

What else could I do?

Well…

That’s when I had a conversation with a friend that changed my life. My friend had launched an online business that created and sold online courses. He was previously doing some consulting work, but he decided to go the “create a course” route… and he was killing it.

I know.

It seems so trivial.

And you probably heard about creating and selling online courses and either decided that you’ll do it some day… or you decided that you’ll never do it…

But bear with me a sec.

My friend created courses that dealt with the same problems he solved as a consultant!

So, all he really did was this: instead of providing a one-on-one service, he would create an online course that solved the same issues his service solved… except he would teach people to do it for themselves.

At this point, I’ve heard about it the opportunity to create and sell online courses, but I never pursued it. I came up with all sorts of reasons why it wouldn’t work for me. Reasons like:

“I never created an online course before!”

“Why would anyone buy a course when they can get information for free?”

“Am I even qualified to teach this stuff?”

“All the good ideas are taken!”

And the list goes on and on and on.

Then, one day, I said screw it. I knew the opportunity was real. And I knew that I had to break free from the “trading time for money” trap.

So I created an online course.

And here’s what happened.

How I Made More Than $28,000 From A Simple Online Course

Yes.

Really.

I made more than $28,000 from a simple online course…

…and it looked like a complete disaster.

See for yourself.

What do you see?

The videos are low quality. I had awful handwriting. And I apparently couldn’t afford a haircut…

(And what you can’t see is that I used Velcro to attach the whiteboard to the wall because I didn’t have a stand… sigh).

Clearly, I wasn’t “ready” to create a polished course.

But guess what?

NOBODY CARED.

I looked like hell. The course content wasn’t polished. And nobody complained.

Why?

Because the ONLY thing that matters with an online course is this: do you solve the problem that you promised to solve?

And I did solve it.

So I barely received any complaints.

I Sold This Course For About $100 – Here’s Exactly What I Gave People

This was a simple online course. And I sold it for around a hundred bucks. If I take inventory of what I delivered to people, it was this:

  • 3 helpful training videos (each helping people solve a specific problem).
  • A recorded screencast presentation
  • A worksheet that helped people implement what I just taught them

I know it doesn’t feel like a lot. And if I’m honest with you, it didn’t take that long for me to create.

But here’s the deal…

The reason why I was able to create this content so quickly, and so succintly is because I had a TON of experience in my field.

After all, I was providing services solving these problems for people regularly. So all I really did was pretend like the camera was a client with a specific problem… and I told them exactly how I’d fix it.

And that’s when everything changed.

Since I made so much money from this course, I decided to reinvest the profits into making the course better.

I added more content.

I hired a professional videographer.

I added more worksheets.

And I increased the price of the course from about $100 to $200.

Then, everything changed.

Yes everything looked a lot nicer.

See for yourself:

And yea, I apparently spent some money on a tie. And a haircut.

But this new course went on to make $178,684 in sales.

A SIZABLE amount of revenue.

It was all pretty ridiculous.

I was a six figure consultant, and now I was making close to multiple six figures from an online course.

AND I DIDNT HAVE TO DO ANY OF THE WORK.

Things went so well I ended up double downing on creating and selling online courses.

And here’s what happened.

Here Are My Real Revenue Numbers By Income Source – And How They Changed

Take a look at this revenue chart…

The blue bar is income from “services.”

The green bar is income from “courses.”

As you can see, things started slow. In 2011 most of my income came from providing online services. But in 2012 things started to change. And in 2013 things completely changed. I went from focusing on providing services to just providing online courses. And I made more than I ever made ever before.

Now you might be thinking, “But Derek! You went from one source of income… to two sources of income… back to one source of income.”

And you’re right.

BUT…

In 2013 my revenue was diversified across multiple different online courses. Not just one.

Fast forward to 2017, I now have created 7 online courses, and even went on to create a downloadable software product and a saas product too.

ALL BECAUSE I TOOK A CHANCE AND CREATED MY FIRST ONLINE COURSE!

But do you know what I love most about this entire “create and sell” online courses industry?

It’s this…

It’s the CLOSEST thing to “passive” income that you’ll ever see.

Here’s why:

When you create an online course, much of the work is done “before” you create the course. Then, when you’er done, all you have to do is sell the course.

So, take a look at this revenue chart:

I created an online course in 2012, and I continued to sell that same course over the next 3 years.

Sure, I made some updates to it here and there, but the course continued to make money… even though I did a bulk of the work in 2012.

And that’s because when you create a course, you do the work once… and you can benefit from that same work for years to come.

It’s remarkable!

Now the big question is this…

How Can You Get Started Creating And Selling Online Courses?

There’s a lot that goes into creating and selling online courses… especially if you never done it before.

However, now that I’ve created 7 online courses, I believe I’ve come up with a simple system that almost anyone can follow to get started creating and selling online courses.

So…

I put together a FREE LIVE WEBINAR that goes down on March 6th. There are two convenient times available. One at 12PM Eastern. The other at 8PM Eastern.

And I will show you what it takes to make your first $10,000 selling online courses.

I’ll cover everything from how to find an idea, to how to turn that idea into an online course, and how to start selling it. You can reserve your spot for the webinar right here:

Join the 12PM Live Training

Join the 8PM Live Training

This is a one-time event, and it all goes down on March 6th. It’s going to be a lot of fun, so make sure you register for the call right now.

If you have any questions, don’t hesitate to leave a comment and I’ll be here to answer them for you.

Over the last 6 years I changed my business from providing services to selling courses. And I learned a lot. I also had the pleasure of working with many different students – and they are beginning to see remarkable success as well.

Now I’d like to show you how you can do it too.

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