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How to Growth Hack Your Keyword Research in 6 Steps by @thewillrobins

http://tracking.feedpress.it/link/13962/5941959

Aligning your revenue goals with keyword research yields amazing results. Here’s how to hit your business and SEO goals.

The post How to Growth Hack Your Keyword Research in 6 Steps by @thewillrobins appeared first on Search Engine Journal.

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American Greed – Art Williams Jr.: Millions of Fake Dollars (Radioplay)

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How to Advertise on Facebook in 10 Steps

http://www.wordstream.com/blog/ws/2017/05/31/how-to-advertise-on-facebook

how to advertise on facebook 

Blood, sweat, and tears were spilled, but you’ve finally mastered Google AdWords. Thanks to your hard work, you’re capturing leads left and right. You’ve peddled a warehouseful of widgets.

But you want more. You need more.

You know that Facebook is the logical leap to an even better return on your advertising dollars. To truly dominate Facebook advertising, though, you’re going to need more than just a keen understanding of how the platform works. It takes creativity, preparation, and will.

In fact, the road to becoming a Facebook advertising champion has a lot in common with chasing the opportunity of a lifetime in front of a hometown crowd and triumphing against all odds despite immense adversity and personal turmoil. Cue “Eye of the Tiger”…

 how to advertise on facebook infographic by wordstream

How to Advertise on Facebook, Step #1: Create Your Business Page & Ad Account

Get to know your customers. Be engaging, learn their common interests, learn what keeps them up at night.

This will allow you to create better ads for more targeted audiences that you can nurture effectively. Only. Using. Facebook.

If you’re already advertising on Facebook, check out our Facebook Ad Industry Benchmarks and see how you stack up against your competition.

Skeptical about getting started? Maybe Does Facebook Advertising Work? is more your speed.

The Facebook Advertising Halo Effect

Our research shows that Facebook advertisers see average organic post impressions 225% higher than businesses not advertising on Facebook.

facebook advertising has a positive impact on organic facebook traffic

In addition to the boost to average organic post impressions, Facebook advertisers outperform businesses that aren’t advertising to the average tune of:

  • 77% more page fans
  • 96% more page clicks
  • 126% more page impressions
  • 90% more fans reached
  • 111% more friends of page fans reached

What does this mean? Facebook rewards businesses that spend money by amplifying their unpaid content for free.

How to Advertise on Facebook, Step #2: Add the Facebook Pixel to Your Website

The Facebook Pixel can be as straightforward or malleable as you need it to be: either way, you need it if you want to find out what kind of return you’re getting on your ad spend.

The Facebook Pixel can be optimized for any type of on-site action. It lets you build remarketing lists. If it’s not already on your website, go add it!

Facebook advertising needs the facebook pixel or it just won't work

To learn more about adding the Facebook Pixel to your website, check out The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook by SMM expert Brett McHale.

How to Advertise on Facebook, Step #3: Uncover Your Ideal Audiences

There are nearly 2 billion active Facebook users, and most of them aren’t interested in your product or service (sorry).

Luckily, you can use any combination of geographic, demographic, behavioral, and interest targeting to find the people who are.

Facebook allows you to find potential customers based on virtually any parameter. You can find amateur pugilists in Arkansas or lifelong pacifists who eat cricket chips. You can find your ideal customer.

For inspiration in developing your own audiences, check out our epic infographic on every Facebook Ad targeting option available to you.

What is Relevance Score?

Relevance Score is a measure of the quality of your Facebook ad based on positive and negative feedback from your audience.

facebook advertising relevance score

A higher Relevance Score reduces your cost per click. If your Facebook ads aren’t working, there’s a good chance it’s got something to do with Relevance.

It’s most important when your goals are based on clicks, visibility, brand awareness, brand engagement, or very top-funnel marketing metrics.

How to Advertise on Facebook, Step #4: Pick the Perfect Ad Format

There are more than a dozen ad formats available to you across Facebook and Instagram.

Align your ad creative and copy with your offering and audience. The higher up the funnel (or less familiar with your brand) a prospect is, the less complex (in both format and offering) your ad should be. Make their lives easy.

Grab our Facebook Ad-Type Cheat Sheet so you know which ad format is right for your next campaign.

How to Advertise on Facebook, Step #5: Optimize Bidding & Budget Allocation

On Facebook, the competition is fierce!

facebook advertising industry benchmarks

Assign most of your overall budget to campaigns that can be tied to revenue; while brand-building is important, it doesn’t keep the lights on next month.

Combine targeted audiences and killer creative with what you know about the Facebook auction to bid competitively (within your budget).

To learn more about dominating your prospects’ news feeds, check out How to Compete in Facebook Ads.

The Facebook Auction

In a Facebook ad auction, victory goes to the advertiser with the highest “total value.” Total value is based on three factors:

  • Advertiser Bid
  • Ad Quality + Relevance
  • Estimated Action Rates

These factors will determine how much Facebook Advertising costs your business.

Note that, per Facebook, “you’ll often be charged less than you bid…there’s no advantage to underbidding.”

How to Advertise on Facebook, Step #6: Make Gorgeous Ads (That Convert)

Facebook ads give you the ability to combine great copy with engaging visuals to produce high-converting ads.

Remember: the best way to maximize Facebook and Instagram’s most engaging ad formats, from GIFs to Canvases, is to tell a story.

To learn more about getting started with Facebook advertising, check out the Facebook Creative Hub. It allows you to explore amazing ads in every format available to you on both Facebook and Instagram.

Get inspired, then conceptualize and execute your own exceptional ad creative.

How to Advertise on Facebook, Step #7: Remarket on Facebook

You installed your Pixel so long ago: Now it’s time to cash in.

Leverage your wealth of site-visitor information to turn prospects into customers. If someone downloaded a whitepaper, offer them a demo; did a handful of your customers only buy boxing gloves? Remarket to them with a speed bag.

facebook advertising remarketing ads

To learn more about remarketing on Facebook at every stage of your sales funnel, check out 11 Ways to Turn Prospects into Customers.

How to Advertise on Facebook, Step #8: Eat, Optimize, Sleep, Repeat

Testing is the Facebook ads equivalent of going to the gym: You have to do it if you want to be the best.

Adjust bids, audiences, and creative (visual and copy) often. Maybe weave in some power words. Facebook even allows you to set up A/B testing within the Business Manager UI!

To take your Facebook ads to the next level, try implementing some of our out-of-the-box Facebook targeting strategies.

How to Advertise on Facebook, Step #9: Target New, More Qualified Prospects

Spend less time and money digging through disinterested prospects. We’ve pulled together a few insanely specific Facebook Audiences to show you all just how granular you can get with these things.

Lookalike audiences allow you to find new prospects with attributes that mirror those of an existing audience.

Facebook advertising lookalike audiences

From a single seed audience you can create multiple Lookalikes based on degree of similarity. That’s how you build scale.

No matter how niche your niche is, it’s possible to use lookalikes to whittle the perfect new audience.

How to Advertise on Facebook, Step #10: WIN

Against all odds, you’ve become a Facebook Ads champion. Your campaigns are a knockout!

Keep that championship belt around your waist: Check out the 10 Best Facebook Advertising Features Right Now and stay up-to-date on everything Facebook ads.

About the Author

Allen Finn is a content marketing specialist and the reigning fantasy football champion at WordStream.  He enjoys couth menswear, dank eats, and the dulcet tones of the Wu-Tang Clan. If you know what’s good for you, you’ll follow him on LinkedIn and Twitter.

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6 ways to build a more productive remote content marketing team

https://searchenginewatch.com/2017/05/31/6-ways-to-build-a-more-productive-remote-content-marketing-team/

The landscape of the modern workplace has changed a lot in the past ten years. Once upon a time you had to find shady crafting companies or secret shopping positions if you wanted to work flexibly and from home.

Now we’ve seen a powerful trend emerging. In 2015 the number of US workers who had moved to remote (or telecommuting) jobs had climbed to an unprecedented 37%. That is a number that continues to grow as more startups and even large scale companies open their workforce up to those who act as office vagabonds, putting in hours from home, coffee shops, and even while traveling.

Content marketing is being impacted by this trend most. You no longer need to find and move talent to your office: You can work effectively with content writers from all over the world.

Colorful flat illustration of modern office computer desk and some office decor in front of window.

1. Use a good task management platform

There are so many task managing apps out there that it would be hard to find a single one that works best. You will want platforms that deal with business management (so your team can stay on board at all times), and communication (so you can always keep in touch, no matter where you all are.

Flow, Trello, and Asana are three solid examples you may want to look into.

From personal experience, managing a productivity tool still takes plenty of time. So unless you have a reliable project manager in-house, it makes sense to rely on a project management company.

It may actually save you money and minimize your headache with dealing with multiple to-do lists and processes. Distributed is a good example of a company that actually specializes in managing distributed teams all over the world. Hiring a virtual assistant is another option.

2. Use a reliable editorial calendar tool

I am a big proponent of using a year-long editorial calendar that lets you and your content marketing team get properly prepared for big holidays, seasonal trends and even fun days that can be turned into solid promotional material.

By preparing your content in advance, you’ll be always ahead of the game. It’s exceedingly important if you deal with an international teams when not everyone is aware of your local trends and holidays.

My all-time favorite editorial calendar management platform has been Coschedule that’s also perfectly set-up for distributed teams: You add your team members and watch everyone do their own thing:

coschedule

If you are looking for a higher-level solution, take a look at NewsCred. It gives you a nice color-coded dashboard of your content marketing plans:

NewsCred

3. Invest into solid writing tools

Your writing team is as effective as the tools you provide them with. You want them to brainstorm, research and write productively. Different workflows may require different writing tools. I always encourage writers to use the following tools:

1. Google Docs to create content. It’s easy for editing and it’s real time, so teams can work on content assets while discussing it on Skype or in a Slack group.

2. HARO and MyBlogU to collect useful quotes from niche experts and influencers.

3. Plagiarism Check to quickly check for any instances of copied content. This is especially important if you have new writers. Believe it or not, but many writers would just copy some parts of content (these could be too long quotes) without realizing it’s not an advisable digital content marketing tactic.

plagiarismcheck

4. Use an effective social media sharing solution

It’s very important to engage your content writing team into the marketing routine. It’s obvious that they will be much more excited at seeing their articles succeed (after doing their brainstorming, research and writing tasks) than the social media team who may see the completed content assets for the first time.

Thus it’s essential to have a unified multi-user cross-channel social media sharing and scheduling solution that would enable cross team marketing incentives.

I use DrumUp to scale my social media marketing tasks. It has all the features I need:

  • Easy one-click scheduling (for my articles to go to my social media channels repeatedly for more exposure)
  • Multi-user support (for team members to see what they need to be shared)
  • Leaderboard feature to encourage friendly competition among the team members
  • Content library feature to store my promotions, ever-green content and seasons greetings in categories for convenient reuse

DrumUp

5. Use a marketing dashboard to monitor stats

Cyfe is a great customizable all in one business management software that allows you to create your own widgets to handle any aspect of your business, all for $19 per month. For higher-level content marketing stats monitoring I use the following boards:

  • Growth of traffic referrals (Google Analytics)
  • Recent traffic referrals (Google Analytics)
  • Social media traffic analytics (Google Analytics)
  • Twitter, Facebook, Youtube and Pinterest account growth

Cyfe

6. Use productive communication tools that spur creativity

Properly set-up communication between your remote employees helps creativity, experience exchange and marketing collaboration. It also helps your brand consistency because your team can properly discuss every content asset before they start working on it.

Slack is an awesome communication tool that lets you create channels and speak to different groups, or on different topics. Think of it as a more professional version of Discord.

There’s one reason I prefer Slack over emailing: It gives a centralized platform for your team communication but unlike a project management solution, Slack fosters a more relaxed environment which is so important for creative teams. Slack helps creativity and gives writers a place to brainstorm freely without being accused of cluttering the board.

Create your super team!

Don’t let your workforce get limited by borders. These days we have tools in place that empower you to build the content marketing team of your dream without investing time and money into moving everyone into a single office. How are you managing your remote content marketing employees?

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SDN – software defined networking

http://www.webopedia.com/TERM/S/software_defined_networking.html

Software defined networking (SDN) is an approach to using open protocols, such as OpenFlow, to apply globally aware software control at the edges of the network.

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