Leadership Coaching: An Insider’s Guide

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I Screwed Up. Now What? 3 Ways to Control the Damage of Your Huge Mistake


Entrepreneurs make mistakes, and that’s okay. Here are the strategies you’ll need to recover and move forward.

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Networking on LinkedIn: All Work and No Play?


Networking on Linkedin

We all know that the LinkedIn was designed for business, but is personal networking on LinkedIn a possibility as well?

Have you ever tried maintaining personal relationships — connecting with friends and relatives — on LinkedIn?

There is no denying that LinkedIn is an excellent tool when it comes to building business networks and implementing social selling strategies. However, it’s also interesting to look at how well it works as a tool for establishing and nurturing personal relationships.

Networking on LinkedIn: Business, Personal or Both?

A recently conducted survey among almost 16,000 LinkedIn users across different countries revealed interesting — but not entirely surprising details about its international user base.

According to the study, 70% of the respondents said that they applied for a position at businesses they were connected with through LinkedIn; almost half of them said that they don’t have the luxury of time to maintain LinkedIn relationships over a regular basis.

Furthermore, 38% of these respondents expressed that they actually have difficulty establishing connections with people.

In fact, the very idea itself may sound ridiculous to the social media-savvy business professional: Maintaining a LinkedIn account for keeping in touch with friends? It seems like an ill fit.

Then again, you might be wondering, “Why not?” After all, in theory, LinkedIn functions a lot like Facebook, Twitter, or any other social networking platform, right? You simply add contacts and accept connection requests, and your network of so-called friends will get bigger and bigger.

However, there are a number of reasons why the social networking aspect of LinkedIn doesn’t work quite like every other platform out there — and why it’s harder to maintain personal relationships or friendships on LinkedIn than on, say, Facebook or Twitter.

1. LinkedIn’s user base is mostly comprised of busy professionals.

Since LinkedIn was designed for business networking and is very effective with lead generation and social selling, it makes sense that a lot of its users would fit the profile of the typical corporate warrior: job-oriented, business-minded, and with little to no interest in social media mingling that isn’t related to their work. That’s what Facebook and other social platforms are for, after all. LinkedIn is much more business, than social.

2. The line between friend and co-worker is much more pronounced, thanks to LinkedIn.

Other platforms were designed not just to allow us to bond with our friends regardless of physical proximity, but also to provide us with protection against individuals we don’t know who may invade our privacy. It’s considered normal, for example, for a user to reject a message or a friend request from a person they don’t know in real life.

The case is different when it comes to networking on LinkedIn, and rightfully should be if you want to gain new business via LinkedIn. For instance, LinkedIn users tend to accept connection requests from people they don’t personally know. It’s all part of LinkedIn’s actual purpose: To help you find a starting point upon which you can build your network within your industry. This entails connecting with people you know next to nothing about — not always acceptable when it comes to other social networking platforms.

3. There’s a tendency for communication to sound a bit mechanical on LinkedIn.

To maintain the air of professionalism, LinkedIn’s default message for new connection requests avoids being too warm and friendly. It’s a simple statement that says, “I’d like to connect with you on LinkedIn,” which is about as direct and mechanical as one can get.

This is why it is highly recommend that when you send LinkedIn connection requests to go the extra mile and add a custom message to your request. At the very least, this simple task of personalizing a message shows the other party that you’re not just mechanically adding people as connections.

Not all people follow this, though, for a number of reasons (time being among the most crucial of them). Thus, even if you do accept the person’s request and become connections there’s no guarantee your relationship will ever go beyond that.

4. Personal updates are usually reserved for other social media platforms.

Very rarely would you hear about someone whose problem is oversharing on LinkedIn. In fact, most of us share and discuss updates on our non-work-related activities and personal lives on Facebook, Instagram, and other social media platforms — basically, anywhere but LinkedIn.

5. Spammers and fake profiles on LinkedIn.

Due to the nature of the LinkedIn platform as a venue for business professionals, sales and marketers to establish connections and find leads, questionable groups and users have created spammy and fake accounts to further advance their plans and goals.

Usually, these fake accounts connect with you with the sole purpose of wanting to sell you something. Fortunately, it’s relatively easy to spot fakes and spammers on LinkedIn, as they usually have no photos and just send requests out of the blue. Still, this makes spotting genuine contacts a bit more challenging. These people exist on all platforms and fortunately it’s easy to discover them and to block them on LinkedIn.

Where and How to Build Relationships on LinkedIn

build relationships on LinkedIn

Quite honestly, LinkedIn does NOT have to be a platform for you to have conversations with your friends. However anyone in business knows, the key to getting new clients is through building relationships. In the case of LinkedIn, this is business relationships.

What makes LinkedIn unique is the business focus of the platform. This is why many Linkedin users like and use the platform. In fact many people that don’t use social media, still use LinkedIn. So take advantage of the platform’s strengths and benefits to facilitate relationship-building with your ideal prospects and clients.

Here are some simple tips you can follow to make sure that you and your potential new connections get to start off on the right foot:

1. Don’t hesitate to connect with people you meet off-line on LinkedIn.

When you meet someone off-line, connect with them right away on Linkedin. If you are attending business events and find someone you’d like to stay in touch with, LinkedIn is a perfect place to learn more about them by watching their activity on LinkedIn. Engage with them and their content on LinkedIn.

2. Take the time to improve your LinkedIn profile AND personalize your connection requests.

Make sure you have a LinkedIn profile that stands out and speaks to the ideal clients you want to attract. Your profile is an important part of your personal brand, it’s often the first place someone will learn about you professionally. Think about specifically what do you want them to know about you? Don’t just stop at adding keywords for your target audience to find you — make them want to connect with you by having an interesting LinkedIn profile that is effective in client attraction.

We mentioned earlier that LinkedIn’s default messages look painfully standard and mechanical. Set yourself apart from every other professional out there by writing a personalized message in the place of the default connection request. 

Customize LinkedIn invitation3. Continue to engage with your connections.

Once you’ve connected with someone on LinkedIn don’t stop there. As a social selling and LinkedIn speaker I can’t tell you how many times I’ve spoken at events and someone in the audience has said to me, “Melonie, I have been using LinkedIn for years and I’ve never gotten any business from it.”

You won’t get business from a platform or from your new connections by ignoring them. Initiate conversations, stay in touch, add value to them — and if you are using LinkedIn to generate business then you must have a lead generation system in place.

4. Become a resource for your connections.

If you are networking on LinkedIn the right way, you are building a network of people that are prospects, referral partners and strategic alliances. Think about what they’d be interested in, what would provide value to them (and their business) and share valuable content that helps and educates them.

In addition to helping your network by sharing valuable content it’s important to stay top of mind and position yourself as an authority on your topic.

LinkedIn is not the network to share personal posts of what you ate for lunch and pictures of your vacation, keep it professional.

Having said that, it’s perfectly acceptable to occasionally give your network a glimpse of you personally, but remember that LinkedIn was designed primarily for business professionals. To leverage Linkedin effectively share content that inspires, engages and educates your ideal clients at least 95% of the time. 

5. Leverage your network for introductions to people you want to meet.

As you build a network on LinkedIn, your connections will be connected to others that you may want to meet, many of which could be perfect clients for you. When you see that someone you want to connect with is connected to someone you know personally, ask them if they know that person well enough to make an introduction.

When you get introduced by a person that is respected by them, that third party credibility makes all the difference.

It’s important to return the favor as well, if you have two people in your network that should meet, go ahead and introduce them. Your connections will be grateful for that and many will be happy to recriprocate when the opportunity presents itself.

Wrapping Up

In summary I think most can agree that networking on Linkedin tends to be very business focused. Quite honestly, that’s what I love most about LinkedIn. It’s not a network that we play on, chat with friends and family, it’s a business social network and much less social than other networks.

From a business standpoint, I appreciate this, as there is no better network for B2B companies, professsionals and sales people to leverage the power of social selling than LinkedIn.

Relationships can be built on LinkedIn, powerful and profitable relationships. And when one of those relationships turn into a friendship you may want to connect with them on Facebook as well so you can stay updated on your friends personal life.

What are some of the ways you’ve found success in networking on Linkedin? Do you think you keep LinkedIn all business? Tell me in the comments below.

If you would like to learn how to build profitable relationships on Linkedin with a predicable and repeatable social selling system, let’s talk. Book a time to speak with me 1-on-1 by clicking here  and start to generate leads and maximize your results on Linkedin.

The post Networking on LinkedIn: All Work and No Play? appeared first on Top Dog Social Media.

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See How This Entrepreneur Rewrote Her Sales Page For A Childrens’ Toy


So, Ilona Viluma runs a company called “Gigi Bloks.”

It’s an educational children’s toy that encourages kids to build all sorts of cool stuff: like castles, walls, tables, dinosaurs, birds, and more.

Even though she primarily sold through retail stores, she wanted to start selling Gigi Blocks online.

The problem?

People just weren’t buying.

The weird part?

She has a great product. I would even go so far as to say it’s better than the competition by leaps and bounds. And still. No one was buying.

Then I saw the page she used to “sell” her product. And it all made sense.

She made 3 glaring mistakes.

All of which were easily fixed.

And when she fixed them?


So, what went wrong?

And how did she fix it?


The #1 Reason Why People Struggle To Create A Remarkable Sales Page

First, here’s the #1 reason why people struggle to create a remarkable sales page…

When people start a business, they do it out of passion. Or desire. They want to do what they want to do… like create a remarkable childrens toy… deliver a remarkable service… do anything…

The problem?

Doing what you do is often a different skillset than “selling” people on what you do.

You wish people would just buy the product or service based on how good it is… but if they don’t know how good it is… and you do a bad job communicating it… guess what?

It might as well be the worst product in the world.

And that’s why people often think to themselves, “Well, maybe I should just hire it out.”

The problem?

Hiring someone to create a sales page for you can cost as much as $25,000.

Sure, there are some people out there who would do it for pennies. But in my experience, you get what you pay for. Most people who hire someone to do it for them, and pay pennies, end up saying, “I’m sure this is fine, but this just isn’t right for me.”

As a matter of fact…

I just had a conversation with someone who hired a sales page copywriter. And that’s exactly what they said.

This is why I always encourage people to learn how to write their own sales pages. Especially as a small business owner. You do it once, and you can use it for years.

So, when I looked at her sales page, and spotted all these mistakes, I totally understood. It’s not that she’s bad at what she does. She made a great children’s toy. She was just bad at showing people how cool this toy was.

Second, she made 3 glaring mistakes (each of which are easily fixed).

3 Glaring Sales Page Mistakes (And How She Fixed Them)

So, what did she do wrong?


Mistake #1: She Didn’t Target A Specific Customer

When you look at her sales page, it’s clear she wasn’t targeting a specific customer.

All it says is “Interlocking Cardboard Blocks.”

Sure, there’s a picture that makes you think it’s a children’s toy. But for all you know maybe you use these blocks to package up your kids and send them to the parents for Thanksgiving.

Ha ha.

Now, I’ve talked about this before, but briefly: there are 3 types of customers: Informed Customers, Afflicted Customers, Oblivious customers.

Informed customers know about your and your product.

Afflicted customers know about their own problems, but not necessarily about your product.

Oblivious customers know about nothing. They’re oblivious.

Now, this “interlocking cardboard blocks” headline is great for informed customers. But what about afflicted or oblivvious people? It would fall flat.

I know she wanted to reach a more broad audience and her message wasn’t suited for it.

Mistake #2: She Failed To Answer Objections

Let’s say you continue reading the page. You likely have all sorts of questions:

“How big is it?

“Is this a pain to clean up?”

“I’m bad at puzzles. How easy is it to build?”

“What if my kid eats the cardboard?”

Okay. Maybe you’re not worrying about your kid eating cardboard. But you get the point.

These questions are “objections.” Or, reasons why people won’t buy your product. On your sales page you need to answer these questions to make the sale.

Mistake #3: She Didn’t Make Her Product Cool (And Fun)

This is a childrens toy.


And when I look at the page, it looks like it could be fun, but I don’t see it.

I want to see kids building things. i want to see kids having FUN with this thing. I want to see people ACTUALLY USING THE PRODUCT.

Now, I know this makes sense. But still. How do you showcase people using your product so it makes other people want to use it? This is an art and a science, and I describe the difference inside one of my courses Sales page that Converts.


How Did She Fix Her Sales Page?

Now, on the surface, everyone sort of knows this.

A sales pages needs to have persuasive headlines. It needs to make a product look cool. It should have testimonials. It needs to answer objections. It needs to pesuade people to buy…

But even though everyone knows this “on the surface,” they have trouble implementing it.

This is one of the reasons why I built my course “Sales Page that Converts.” It’s a step-by-step system on how to create a remarkable, high-converting sales page.

And Ilona invested in the program.

Inside the program, I show you how to create a high-converting sales page.

It can work for physical products – like in Ilona’s case. It can also work for information products, digital products, books, services, and more.

Now take a look at her sales page…

It’s a little longer. So click the link to check it out.

But you can immediately notice the difference.

She makes it fun.

She answers questions.

And most important: she describe why this product is so remarkable.

It’s all pretty cool.

You may not be a parent, but think about it for a second. The before. The after. The after is clearly better. MUCH BETTER.

How many sales do you think she lost by failing to describe her product the right way? How many people could have bought… if they only knew more?

A lot.

But again. I don’t blame her. She made a remarkable toy for children. She whipped together a sales page herself, and it came out okay. But now she’s ready for the mainstream. Now she can start driving traffic to this page and watch sales come in.

Now, how can you create a Sales Page that Converts?

Well, as I said, Ilona enrolled in my course Sales Page that Converts and it helped her create a remarkable sales page.

Enrollment for the program is now open for a limited time. You can learn about it right here.

You know what I love most about this training? We can help people who never wrote a sales page before write better sales pages… fast.

And their customers love it.

Take a look at this screenshot:

One of my students Primoz just did a launch. Someone emailed him and said:

Now I’d like to help you do the same thing.

I’ve taught this training to entrepreneurs all over the world. And this step-by-step system can help almost anyone create a better sales page.


Even if you don’t want to write it yourself, and you want someone on your team to do it, now you have a training that they can follow to ensure you make a remarkable, high-converting sales page.
Learn about Sales Page that Converts right here.

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The Ridiculously Awesome Guide to Facebook Live


I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected on LIVE television!

facebook live guide

No, this post is not about my long-time obsession with TRL, but rather a new live video trend for marketers: Facebook Live.

Nowadays live video is popular not just for large broadcasting networks, but also for small businesses. With live video becoming a trendy (and effective!) tool for digital marketers, this guide will teach you everything you need to know to grow your audience with Facebook Live.

What is Facebook Live?

Facebook Live is a live video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile. Facebook Live was released in April of 2016, and while many marketers are still getting their heads around it, the ones who are using it seem to be reaping the benefits.

how to use facebook live

Once a Facebook Live video is created it will reside on your page or profile for viewers who missed the live event to view. Videos are eligible to show up in an individual’s news feed during the live event, as well as after the event has ended. Yet, the chances of seeing a video while it’s live are now higher since Facebook has updated their ranking algorithm to show more live videos that are streaming in real-time.

Businesses using Facebook live on their pages have the ability to customize and control their audience once it has ended. Page followers and visitors may get a notification when a page or individual is going live.

Why (and How) You Should Use Facebook Live

By now, you have likely heard how effective video marketing is, but did you know Facebook Live videos receive 3X higher engagementthan a video that is no longer live? Facebook Live videos also receive 5X more than standard photo posts, according to AdWeek.

Whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using. Below are five ways you should be using Facebook Live in your marketing campaigns:

#1: To Connect with Your Audience in the Most Genuine, Human Way Possible

Do you ever feel like your audience sees you as a corporate, stuffy robot? Well, there couldn’t be a better way to connect with your followers and potential customers than live video. It’s essentially like meeting your customers in person, since the event is happening “face to face” and in real time. Facebook Live gives you a chance to show there are real, caring humans behind your business, which in turn builds trust and leads to more business in the door.

#2: To Answer Questions in Real Time

Interacting with your followers doesn’t have to be limited to when you happen to be checking back in on your company Facebook page. Facebook Live allows you to answer your followers’ questions in real-time. This gives you an opportunity to engage with viewers when they’re most interested.

The best strategy to do this effectively is to create a recurring series. Sephora provides a great example with their “Scouted by Sephora” series, where they share information around less well-known makeup products, and answer questions as they come up.

facebook live examples

To nail this strategy, be consistent with the time and day of week you go live, feature hosts that aren’t afraid to show off their personalities, and ensure you have someone at the ready to monitor questions so you can answer them either in real-time in the comments or in the actual broadcast itself.

#3: To Showcase an Event to People Who Couldn’t Attend In Real Life

Facebook Live is a great way to broadcast events and connect with your customers or leads who weren’t able to attend. Perhaps you have a guest speaker come into your office or your CEO is speaking at a local event. As long as you have a strong internet connection and the permissions to stream the event live, you should absolutely do it!

A small marketing agency headquartered in Sarasota, FL does a great job at promoting and streaming their live events. Check out the post below where they broadcasted a guest speaker from HubSpot to ensure those who weren’t able to attend in person could still get value out of her workshop on email marketing.

using facebook live for events

#4: To Share Industry-Related Updates

Keeping your audience informed on industry trends without being overly sales-focused is a much more natural way to build trusted followers on Facebook. People will start turning to you as their go-to source to stay informed on industry news, and you’ll build a loyal and engaged following.

Take social media management tool Hootsuite as a solid example. Hootsuite started a series called #HootLive where they broadcast the latest social media news Live on their feed.

hootsuite facebook live video

Hootsuite’s #HootLive series shows their audience that they care about keeping them informed and sharing their knowledge, while being able to engage and answer their questions in real time.

#5: To Show Off Your Company Culture

Facebook Live is the ideal opportunity to show off the unique personalities and values behind your company, whether it be strolling around the office and showing off your space, interviewing employees, or sharing a sneak peek into a company outing or event. Sharing your culture with your audience has so many long-term benefits whether it be for recruiting new hires, or getting new followers interested in your genuine brand.

At Wistia, we’ve found that sharing our culture with our audience has been one of the most beneficial ways to grow the business and build brand advocates. Below, check out how our social team is using Live Video to give our audience a sneak peek behind one of our video shoots. The comments really say it all.

company culture videos

This strategy worked particularly well because it was not only showing off our culture, but it’s also relevant to the product, and helps give video creators an inside look into how we do things at Wistia.

How Do I Get Started with Facebook Live?

Now that you’ve got some inspiration, it’s time to get the wheels turning with Facebook Live. The good news is that it’s quite simple to create your first live video. All you need is a mobile device or desktop computer that has a solid camera or webcam and microphone.

Here are 5 easy steps to get started:

Step #1: Select the “Live Video Button”

If you’re on a mobile device or going live from your Facebook profile rather than a Facebook company page, a small button will appear when drafting a post that says “Live Video.” Select it to get started!

facebook live how to

If you’re going live from a Facebook page on your desktop, you’ll see a box that says “Live Video” below the post box, like the one below.

facebook live tips

Step #2: Write a Click-Worthy Description

Your description and video thumbnail are by the far the most important pieces of your video. Without compelling copy to entice your viewers, your live video isn’t going to get much if any traction.

When writing your copy, ensure it’s direct, actionable, and informative, with a hint of mystery to spark curiosity in your viewers.

facebook live video description

For additional tips on writing click-worthy headlines, check out this post on 9 Tips for Writing Great Headlines in 2017.

great facebook copy

Step #3: Get in Position & Hit “Go Live!”

Put on your finest ball-gown, and style your hair! Or you can go the more casual, authentic route (recommended) like the image of me below working from my parents’ dining room (I swear my hand is not that large in real life).

facebook live video for brands

PRO TIP: If you’re filming a recurring series like the examples above from Hootsuite and Sephora, try to maintain an air of consistency. While you don’t necessarily need to wear the same outfit in every episode, use the same “set” and set up your camera in the same place and distance away from the episode hosts in each post. It may also be worth looking into purchasing an external microphone to improve sound.

Step #4: Click “Finish” Once Your Post is Done

Be aware of where the “finish” button is (at the bottom of the page) so you can give a proper sign-off.

guide to using facebook live

Step #5: Post Your Live Video on Your Page & Make Any Desired Edits

Once you’re no longer live, your video can still live on for fashionably late viewers to enjoy. Share your video on your page, and make any edits you need to the description, thumbnail, add caption, etc.!

edit facebook live video

16 Facebook Live Best Practices

Aside from the obvious tips, like having a strong and dependable internet connection, you may be curious how else you can set your Facebook Live video on the path to video viewing success.

Here are 16 easy tips to improve your Facebook Live video recording, leading to more eyes on your content.

#1: Face a Window!

Far too often I see these awful video recordings that are glaringly bright and hard to focus on because the star of the video has their back to a window, like the image below. Yikes!

Facing a window will give you a beautiful source of natural light, and make you appear clear in your video frame. Just check out the difference in the before and after photos below.

helpful tips for live video

Video with my back to a window

tips for great looking video

Video facing a window

PRO TIP: Remove your glasses when filming! They pick up additional glare, which can be distracting.

#2: Film Horizontally on Your Mobile Device

Mobile filmers have the natural urge to film vertically since this is just how you’re used to using your phone, but flipping your phone to a horizontal view yields a much nicer sized video. Horizontal videos look better all around, especially when displayed on the news feed.

how to get live video right

PRO TIP: On mobile, you can also use that little edit button in the top left hand corner to add a beautiful filter and enhance the frame even more.

#3: Create a Few Practice Videos on Your Profile Page

Before ripping the bandaid off and going live, you should test things out by creating a practice video restricted to your eyes only. You can do this by going to your own Facebook profile, and selecting “Only Me” before recording.

practicing for facebook live

This will allow you to “get loose” and comfortable on the camera. It will also help ensure the lighting and sound are up to your standards. For example, I can tell from the post below that I did not take my own advice from tip #1.

facebook live help

#4: Get Personal

The beauty of Facebook Live is that it allows you to share your experiences in real time, and make a more human connection with your audience. Take this a step further by sharing some bits of your life to connect with your audience on a more personal level.

No, you don’t need to give away your social security number or dive into the details of your messy breakup, but share something positive from your life, like the example from Plated below.

In this Facebook Live plated video Michelle, Plated’s Test Kitchen Manager, cooked a special recipe with her dad for Father’s Day.

facebook live best practices

This is such a nice way of sharing a part of Michelle’s world that a lot of her viewers can likely relate to, and seeing the connection between her and her father definitely evokes positive emotions from viewers.

#5: Smile, and Be Properly Caffeinated!

At Wistia, we film a LOT of videos in house, and one tip always provided by our video producers is to bring energy and speak with a smile. This is something critical to remember when filming Facebook Live videos because you only have one take once you’re live!

Listening to a monotone, unfriendly voice selling a product will put everyone in the audience to sleep. On the other hand, watching a video of an individual with an energetic and friendly demeanor will evoke positive feelings in your viewers and keep them hooked. Speak with a smile, wake up with some caffeine, and most importantly, be yourself.

#6: Embrace Small Mistakes

So you stuttered on a word multiple times? Or maybe you had one piece of hair that was sticking up the entire time? Perhaps you burnt a piece of toast on your Facebook Live cooking show?

With live video, these mishaps are bound to happen, and these things are actually what makes live video so much fun. Rather than getting embarrassed and ending the video mid-way through, embrace your mishaps. Make fun of your hair, and laugh at the fact that you’re a professional chef that always burns toast! This will add personality to your video, and also help your audience see that you’re a real human, with flaws, just like them!

#7: Ask Your Viewers to Interact

You’re likely aware that posts with more likes, comments, shares, and views are prioritized on the news feed. Facebook’s algorithms recognize popular content, and actually make it even more popular without the advertiser needing to pay extra for more eyes.

don't talk to me

Don’t be like this

Interaction on your videos also gives them a vote of authority, and provides new viewers with confidence that they’re not wasting their time on snooze-worthy content. To gain more interaction encourage it from your viewers! During the broadcast ask questions, and then ask your viewers to reply in the comments. Ask them to like and share the post. Perhaps even run a live contest asking them to like, share and comment on the post to be entered into a free giveaway raffle.

#8: Have Someone Monitor Comments and Feed You Questions

With Facebook Live it can be hard to host your video and reply to comments at the same time, which is why you should have a colleague answering your comments in text form, and prompting you to answer the most relevant questions during the actual broadcast.

“One of the most amazing opportunities Facebook Live offers is the ability to engage with your followers,” says Christine Austin from IMPACT. “With reactions, comments, and viewer numbers shown in real-time, you can prompt responses by asking and answering questions in your broadcast.”

#9: Call Out Your Commenters by Name

When answering questions over your broadcast make sure you call out the user by their first name. This helps build even more of a connection, and will make them feel special that you chose to answer their question live.

#10: Give an Actionable Sign-Off

The worst thing you can do is just casually push the finish button and then walk away. Rather, give a proper sign-off with an actual ending for next steps.

After the broadcast, what do you want your viewers to do? Subscribe to your live video channel? Visit your Facebook page for a discount code? Share the recording on their page? Whatever it may be, be sure to end your Facebook Live post with something actionable for your viewers to do.

Here’s a great sign-off example from Refinery29 where they restate their names, thank viewers for tuning in, and encourage them to check out their “very cool shoes” using the link at the bottom of the video.

call to action on facebook live

#11: Upload a Custom Thumbnail

Your thumbnail image is the first, most prominent thing people will see after your video is live, so you need it to be compelling!

Once your video appears on your page after recording, click “edit video,” and you’ll see an icon (like the one below), which will allow you to upload a custom thumbnail image.

custom video thumbnail

Typically, choosing a high-quality image of a person with minimal distractions is what will yield the best results to get late viewers to click play and tune into your Facebook Live recording. You can also upload an image with text overlay to give Facebook browsers an instant hint into what the video content is about before they tune in.

#12: Pin Your Post to the Top of Your News Feed

Similar to how you pin a tweet on Twitter, you can pin your live video to the top of your newsfeed to get more traction. Take advantage of this to ensure it’s the first thing people see when visiting your page.

#13: Add Captions to Your Video

I don’t know about you, but I often scroll through my Facebook news feed when loved ones around me are sleeping. Whether you’re around resting family members, in a loud setting like a bus or train stop, or just attempting not to disturb the people around you, viewing videos without sound is quite common nowadays. That’s where captions come in.

Not only that, but captions make your video more accessible to a larger audience. Make sure to add captions to your Facebook video by either generating them through Facebook or uploading your own SRT file.

live video captions

#14: If Your Video was a Real Hit, Make it the Featured Video

Changing the settings of your live video to a “Featured Video” will allow it to appear front and center on your page, as well as your video page, driving even more eyes to it.


#15: Promote Your Video After the Fact

Once your video is done livestreaming you can boost your post and run an ad campaign just like on your other Facebook videos and posts. Take advantage of the audience and geo-targeting features to get your recorded live video in front of a larger but still relevant audience.

promotion for facebook live

#16: Analyze Your Masterpiece

After your video has been up for a few days, go into your “Insights” tab to gauge how your Facebook Live video performed.

facebook live analysis

There you’ll be able to see all of the same metrics you can from pre-recorded videos like minutes viewed, unique viewers, video views, 10-second views, average % completed, number of reactions, comments, and shares. Facebook Live videos also provide metrics around peak live viewers, total views, average view time people reached, and demographics of who watched.

Using these metrics will allow you to continue to perfect your Facebook Live video strategy going forward.

This guide should get you on the right path to Facebook Live streaming success! Feel free to leave comments below if you have any other questions, tips, or advice you’d like to share from your own live streaming experiences.

About the Author:

Margot is a Customer Success Manager at Wistia. She loves all things digital, and spends her free time running, traveling, and cooking. Follow her on:

Twitter: @ChappyMargot

Google+: +Margot da Cunha

Blog: http://www.margotshealthhub.com/

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