Crypto: After $2m ICO, He’s Building the Bloomberg Terminal for Crypto

http://nathanlatka.com/thetop811/

In Episode #811, Nathan interviews Maksim Balashevich. He’s a former IBM software engineer and co-founder of a successful, hosting business in Belarus. He now manages the overall product and leads the Santiment team. He’s a veteran leader, having spent more than a decade trading successfully using Santiment and Elliot Wave as analysis. He’s also a guru in yoga and meditation.

Famous Five:

  • Favorite Book? – N/A
  • What CEO do you follow? – Nick Szabo
  • Favorite online tool? — Blockchain and Reddit
  • How many hours of sleep do you get?— 6
  • If you could let your 20-year old self, know one thing, what would it be? – Move faster to the same goal

Time Stamped Show Notes:

  • 01:53 – Nathan introduces Maksim to the show
  • 02:30 – Santiment builds information for the emerging cryptocurrency token economy
  • 03:30 – When Santiment had their ICO, they’ve established a token for their platform
  • 03:36 – To get access to Santiment, you can buy the monthly subscription by paying in dollars or by depositing your tokens into the platform
    • 04:12 – There’s no revenue on the SaaS side yet
  • 04:33 – Santiment has raised $500K in July 2017
    • 05:03 – Santiment has sold 45K tokens
  • 05:17 – Santiment’s token name is San
  • 05:44 – Santiment got 720 participants on their token sale
  • 06:14 – Santiment has 8 full-time people and a few contractors
  • 06:29 – Santiment hasn’t liquidated their funds yet
  • 06:43 – Santiment got 12K ethereum from their presell, which they used to fund the development of the business
  • 07:44 – Maksim is hoping to start charging in 3 months, but it seems like it will take 6 months
  • 08:10 – From the community’s response, Maksim can’t charge for Santiment yet and people are asking for specific kinds of data
    • 09:34 – It’s not that they will not charge, but they can’t charge just yet
  • 10:00 – Maksim shares how Santiment works in the crypto economy
  • 11:15 – Prior to ICO, Santiment didn’t take additional capital and just used the presell
  • 11:46 – Maksim shares how they came up with the number of tokens to issue
    • 11:49 – For crowdsale participants, it is 54% of their outstanding
    • 12:04 – For presell participants, for every 12K ether contributed, Santiment will issue them 50M tokens
    • 12:21 – The rest will be part of the team’s tokens, which is currently locked
  • 13:55 – Maksim hasn’t seen any active competitors yet
  • 14:34 – Iconomi is one of Santiment’s partners and is also in the same space
  • 16:16 – Maksim’s prediction for the next blockchain that will do well
    • 16:48 – Maksim personally likes Polkadot which connects blockchains
    • 17:10 – There are also projects that introduce the token economy
    • 17:24 – There’s a growing number of blockchain companies providing decentralized storage solutions
  • 18:17 – Maksim shares the latest issue on hacking in cryptocurrency where $7M was stolen
  • 21:00 – The Famous Five

 

3 Key Points:

  1. When to charge for your service isn’t an easy to decision to make—you have to consider the community and the value that they want to get from the company.
  2. In recent hacking events with ICO, security issues are being called into question.
  3. If possible, start working towards your goals as EARLY as possible.

Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka – Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives

The post Crypto: After $2m ICO, He’s Building the Bloomberg Terminal for Crypto appeared first on Nathan Latka.

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6 Ways to Manage Conflict Better

http://feedproxy.google.com/~r/entrepreneur/latest/~3/6XTmr2wna0k/303402

Avoiding conflict only causes more issues.

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A Complete List of the Different Types of Featured Snippets by @amelioratethis

http://tracking.feedpress.it/link/13962/7145304

Read on and find out how you can optimize and tailor your content for featured snippets.

The post A Complete List of the Different Types of Featured Snippets by @amelioratethis appeared first on Search Engine Journal.

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AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management

http://nathanlatka.com/thetop819/

In Episode #819, Nathan interviews Sandy Lohr. She’s a mother, wife, dog lover and leader of one of the best advertising technology teams in Silicon Beach. Growing up in the industry, she transitioned from client side to tech provider over 2 years ago. Her team strives daily to help local businesses globally find the best customer with her company, MatchCraft.

Famous Five:

  • Favorite Book? – Jab Jab Jab Right Hook
  • What CEO do you follow? – Susan Wojcicki
  • Favorite online tool? — Accompany
  • How many hours of sleep do you get?— 5.5
  • If you could let your 20-year old self, know one thing, what would it be? – “Be humble”

Time Stamped Show Notes:

  • 01:44 – Nathan introduces Sandy to the show
  • 02:18 – MatchCraft performs well and keeps its customers
  • 02:46 – MatchCraft is a tech company in the adtech space
  • 02:52 – 2018 will be MatchCraft’s 20th year
  • 03:02 – MatchCraft matches buyers and sellers and has mastered the craft for doing so
  • 03:10 – MatchCraft has 2 founders who came up with the strategy in 1998
  • 03:21 – Sandy is the CEO and she joined MatchCraft 2 years ago
  • 03:40 – MatchCraft acquired the client side of the company in 2014
  • 03:50 – MatchCraft has a technology platform that helps run programmatic searches
    • 04:15 – MatchCraft has been doing it a long time with scalability
  • 04:50 – MatchCraft is a managing service and SaaS model
    • 04:59 – The managing service is 70% of the business
    • 05:46 – MatchCraft doesn’t work with any merchants
  • 06:06 – Resellers of MatchCraft have over 6000 sales reps globally
  • 06:23 – Resellers pay MatchCraft their media fee
    • 06:35 – For the managing service, the fee is 17% to 12% depending on the volume
  • 07:08 – MatchCraft has strategy discussions with their resellers
  • 07:27 – The SaaS model varies, too
  • 07:57 – MatchCraft provides ad copy in different languages and formats
  • 08:50 – On the SaaS side, fees can go up to 7% of media spend depending on the volume
  • 09:50 – MatchCraft is a privately held company
  • 10:33 – Prior to MatchCraft, Sandy was on the client side and she was working for Advance Publications Inc.
    • 11:30 – Sandy shares what she was doing prior to MatchCraft
    • 13:15 – Advance Local Inc. bought MatchCraft and Sandy is now the active CEO in MatchCraft
    • 14:08 – Sandy’s background has always been in marketing and she enjoys learning about technology everyday
  • 14:25 – MatchCraft’s team size is nearly 100 and they promote diversity with their global offices
  • 15:13 – MatchCraft doesn’t have to raise capital
  • 15:39 – “We have extremely aggressive goals”
  • 16:19 – MatchCraft has grown 26%, year over year
  • 16:45 – MatchCraft has processed more than $100M ad spend annually
  • 17:03 – Sandy’s opinion on the idea of Time being sold and what she would do if they buy one of Time’s brands
  • 19:43 – The Famous Five

3 Key Points:

  1. There’s nothing you cannot learn that you really WANT to learn.
  2. If your product is performing well, people will remain loyal to you and to your product/service.
  3. Acquiring a company requires your due diligence—make sure it’s WORTH it.

Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka – Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives

The post AdTech: Bake Off Leads to Major Acquisition and $100m+ In Media Spend Under Management appeared first on Nathan Latka.

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tunneling

https://www.webopedia.com/TERM/T/tunneling.html

A technology that enables one network to send its data via another network’s connections.

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