In Episode #425, Nathan invites Yuri Elkaim, a nutrition fitness and fat loss expert, onto the podcast. Yuri is a New York Times best-selling author of “The All-Day Energy Diet” and “The All-Day Fat Burning Diet”. He’s a former soccer player turned health crusader, and is most famous for helping people who’ve tried everything to lose weight but enjoyed very little success.



iTunes, Google Play, Stitcher, Soundcloud, How to Subscribe

Famous Five:

  • Favorite Book? – Zero to One
  • What CEO do you follow? – Peter Teal
  • Favorite online tool? — Google Docs
  • Do you get 8 hours of sleep?— About 7-8
  • If you could let your 20 year old self know one thing, what would it be? – “Focus on one thing”

Time Stamped Show Notes:

  • 02:34 – 25 million Youtube views
  • 03:06 – Yuri’s focus on building now
    • 03:59 – Webinars
    • 04:11 – Conversion from the webinar
    • 04:30 – Shut down the sales page
  • 04:39 – Facebook Ad expenditure
  • 07:00 – Number of webinars per month
    • 08:00 – No domain for webinar
    • 08:30 – Webinar sell price
  • 09:05 – Webinar is a great tool for teaching
  • 09:26 – Ways to normalize the funnel
    • 09:30 – Cost per lead
  • 10:38 – Number of viewers needed to get one new sale
    • 11:00 – One webinar, they get 5 sales
  • 15:14 – Call to action in Youtube videos
    • 16:03 – Sample video titles from Youtube
    • 16:50 – Get people to click on the ad before 30 seconds
    • 17:10 – Youtube ad overlay
  • 17:40 – Webinar Jam
  • 18:02 – Total sales of cleansing product
  • 18:35 – Yuri’s first episode with Nathan
  • 19:05 – Check Yuri’s website and his group
  • 21:25 – The Famous Five

3 Key Points:

  1. Gaining the trust of the customer is a like having a relationship—let them know you better.
  2. Utilize your online resources.
  3. Don’t be scared of changes—they can lead to a better opportunities.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • YuriElkaim.com – Yuri’s website
  • Healthpreneurgroup.com – Yuri’s group
  • Show Notes provided by Mallard Creatives

The post $300k Webinar Sales Funnel Like You’ve Never Seen with Yuri Elkhaim appeared first on Nathan Latka.

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