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https://www.practicalecommerce.com/7-ways-integrate-natural-paid-search

It’s not a matter of organic search traffic being more important than paid, or vice versa. What matters is integrating the two — paid and natural search — so that the whole is larger than the individual parts. The goal of integrated search is to use the data available from both organic and paid search programs for strategies that maximize visits and revenue

The post 7 Ways to Integrate Natural and Paid Search appeared first on Practical Ecommerce.

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