In Episode #550, Nathan interviews Daniel Araujo. He’s the CEO at Attentive.US – a competitive intelligence platform that gives real-time information to teams that use SalesForce, Hubspot, Pipedrive or Full Contact. He’s the next Googler, loves data visualization and all things technology.



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Famous Five:

  • Favorite Book? – Peak
  • What CEO do you follow? – Jeff Bezos
  • Favorite online tool? — HubSpot
  • Do you get 8 hours of sleep?— Roughly
  • If you could let your 20-year old self, know one thing, what would it be? – Daniel would tell himself to learn as fast as he can

Time Stamped Show Notes:

  • 01:42 – Nathan introduces Daniel to the show
  • 02:10 – Attentive is a SaaS platform that integrates with CRMs
    • 02:20 – Attentive alway looks for information and updates in real-time
  • 02:42 – Attentive offers monthly subscriptions and an additional setup fee for clients who want to use other CRMs
  • 03:03 – Average customer pay per month
  • 03:16 – The integration is a one-time fee and will depend on the client’s preferences
  • 03:55 – Attentive does track every person that is in your pipeline
    • 04:40 – Every behavior of a lead notifies the user
  • 05:00 – Daniel shares what their setup looks like
    • 05:09 – The information that needs to be filled out for the setup are on the website
  • 05:44 – There are clients who will give a list of companies they want to track
  • 06:21 – Number of paying customers monthly
    • 06:37 – Attentive just launched a new interface
  • 07:00 – MRR
  • 07:08 – Team size is 5 which includes a newly hired Head of Growth
  • 08:00 – Attentive has raised $150K
    • 08:12 – The first $100K was from a big VC in Portugal and the rest is from an advisor round
    • 08:50 – There are key people who are helping build Attentive
    • 09:00 – Initially, it was convertible note but everything is converted to equity now
    • 09:19 – The valuation conversation with an Angel investor
  • 10:05 – Daniel shares how he started raising Attentive’s capital
    • 10:28 – There are still people who are using Attentive’s Slack bot for free
    • 10:38 – The investors believe that Attentive could grow
    • 10:58 – 10% of the company is for the investors, the rest belongs to the 3 founders of Attentive
    • 11:17 – Daniel shares how the 3 founders split the rest of the company
  • 11:40 – Daniel wants to move Attentive to the US because they want to compete in that market
  • 12:10 – Daniel will focus on having an MRR of $5-10K before raising another round
  • 12:40 – Valuation for Series A will depend on the metrics
  • 13:50 – Attentive is trying to get on the Boulder acceleration program
  • 15:20 – The Famous Five

3 Key Points:

  1. Believe in your product so that other people, too, will believe in it.
  2. Deciding the valuation for another raising depends on the MRR or the metrics.
  3. Learn as FAST as you can.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Show Notes provided by Mallard Creatives

The post Attentive Raises $150K in Portugal to Solve Sales Problem with CEO Daniel Araujo appeared first on Nathan Latka.

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