});

http://webmarketingtoday.com/articles/120425-Conversion-Rate-Optimization-Scent-Trail-or-Primrose-Path/

Conversion rate optimization is the practice of managing pay-per-click ads, landing pages, and websites to increase sales, leads, or other desired actions from visitors.
The key to success comes in using techniques that lead visitors down an information “scent trail,” not unlike that of a hunting dog following …

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