In Episode #525, Nathan interviews Chad Brown, CEO and head of product along with his co-founder at Orangedox.com. He has a strong background in business intelligence and technology startups and has a passion for business documents and the color orange.



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Famous Five:

  • Favorite Book? – Good to Great
  • What CEO do you follow? – Drew Houston
  • Favorite online tool? – Stack Exchange
  • Do you get 8 hours of sleep? – Yes
  • If you could let your 20-year old self, know one thing, what would it be? – “Be more confident”

Time Stamped Show Notes:

  • 01:32 – Nathan introduces Chad to the show
  • 02:07 – Orangedox started as document tracking and was originally on Dropbox
  • 02:17 – Orangedox has premium services on top premium products
  • 02:48 – Why would people choose Orangedox over PandaDoc
    • 02:55 – Orangedox is integrated into your account
  • 03:22 – Orangedox is a SaaS business
  • 03:55 – Orangedox has over 20K product signups
  • 04:05 – Orangedox was in beta in 2014 and pre-launch in early 2015
  • 04:25 – Average weekly active customers: 2000
  • 05:05 – Average number of paying customers: about 300
  • 05:30 – Average pay per customer is $25-30 a month
  • 06:00 – MRR
  • 06:17 – Chad was looking at raising capital but still undecided about their focus
  • 06:55 – Chad is looking at their current customer base
  • 07:30 – Chad shares how the customers are using Orangedox and the commonality in paying customers
  • 09:15 – Team size: 2 full-time and few part-time workers
  • 09:30 – Gross customer churn around 5%
  • 09:57 – Chad shares how they acquire their new customers
  • 11:52 – Orangedox is based in Vancouver
  • 12:25 – Chad and his co-founders’ plan on the company
  • 12:45 – Chad hasn’t focused a lot on revenue at the moment, but is working on closing key enterprise clients
  • 13:21 – Connect with Chad through his email and Twitter
  • 14:55 – The Famous Five

3 Key Points:

  1. At first, focus on the betterment of your product as opposed to revenue.
  2. Analyze your product’s effectivity through your customers’ activities.
  3. Have the confidence and motivation to do what you want.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
  • @Orange_dox – Chad’s business’ Twitter handle
  • Chad@Orangedox.com – Chad’s email address
  • Show Notes provided by Mallard Creatives

The post Orangedox Doubles Down on Enterprise with $7.5k in MRR with CEO Chad Brown appeared first on Nathan Latka.

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