Today’s podcast is on developing a prospecting discipline and why you need to plan it out and make it part of your sales and marketing strategy. Bullet points on the podcast:

Four Types of Prospecting:

Face to Face
Extended Personal
Community and Network Prospecting
Media Marketing/Prospecting

Make a Plan:

Have the intent to meet people wherever you go, be aware and focus on rapport
Book time everyday for e-mail and phone calls
Book time everyday for prospecting on Linkedin and listening/monitoring the web
Attend two target rich events per month and one major conference per quarter
Budget a percentage of your projected income or revenues and spend it every month on media and press releases etc.

What’s your prospecting plan look like?

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